Applied Business Research MCQs

?

Which of the following is FALSE regarding business research?






?

_____ is the application of the scientific method in searching for the truth about business phenomena.






?

Pamela is testing the hypothesis that employees will be more productive working in offices painted with muted colors rather than bold colors. Pamela i...






?

All of the following are important aspects of the business research process EXCEPT _____.






?

Which of the following are the two types of business research based on the specificity of its purpose?






?

_____ is conducted to address a specific business decision for a specific firm or organization.






?

Campbell's Soup is considering launching a new gumbo product and is testing different recipes with consumers before full commercialization. What ...






?

Which type of research tries to verify a theory or to learn more about a business concept and is not intended to solve a particular business problem?






?

A business professor is examining the relationship between age and ethical business behavior. The research is not being conducted for any specific bus...






?

Which of the following refers to the way researchers go about using knowledge and evidence to reach objective conclusions about the real world?






?

All of the following are business orientations EXCEPT _____.






?

A firm focusing more on how to provide value to customers than on the physical product or production process is embracing which business orientation?






?

Which of the following is the first step in developing a business strategy?






?

Which of the following is the LAST step in developing and implementing a business strategy?






?

____ is the formal, objective measurement and appraisal of the extent a given activity, project, or program has achieved its objectives or whether co...






?

When Target stores monitors the sales activities of its retail stores in order to detect any indication of dollar sales changes, this is an example of...






?

When a manager decides not to do research because a decision needs to be made before the results of the study can be analyzed, this is an example of w...






?

When a manager is trying to decide whether a new product launch decision should be postponed until some additional research can be conducted, which of...






?

A theory is an abstract, untestable explanation of some events.




?

The empirical level of the ladder of abstraction is the level of knowledge that is verifiable by experience or observation.




?

Empirical testing means that something has been examined against reality using data.




?

The first step in the scientific method is to formulate concepts and propositions.




?

In theory development, which of the following is the level of knowledge expressing a concept that exists only as an idea or a quality apart from an ob...






?

A concept that is not directly observable or measurable but can be estimated through proxy measures is called a(n) _____.






?

When a researcher collects data to test the hypothesis that consumers will be more satisfied if a business offers compensation after the consumer comp...






?

A researcher is testing the hypothesis stating a positive relationship between business owners' level of risk tolerance and the insurance coverag...






?

The three types of marketing research are exploratory, descriptive, and causal.




?

When grading the question, it would appear as: The purpose of exploratory research is to provide conclusive evidence for a particular business action...




?

Descriptive studies are conducted with a considerable understanding of the situation being studied.




?

Descriptive research often helps describe market segments.




?

Which of the following represents a situation that makes some potential competitive advantage possible for a business?






?

Janna discovers a market segment that is underserved by competitors' products. For Janna's company, this segment represents a _____.






?

_____ is the process of developing and deciding among alternative ways of resolving a problem or choosing from among alternative opportunities.






?

Which of the following means that the decision maker has all information needed to make an optimal decision?






?

In which situation do symptoms exist, but are subtle and few, making problem identification difficult?






?

When grading the question, it would appear as: All of the following are types of business research EXCEPT _____.






?

____ research aims to clarify ambiguous situations or discover ideas that may amount to true business opportunities.






?

Companies, such as Kraft and Procter & Gamble, conduct research to clarify ambiguous situations or discover ideas that may be potential business oppor...






?

Which type of business research addresses who, what, when, where, why, and how questions?






?

Which of the following seeks to diagnose reasons for business outcomes and focuses specifically on the beliefs and feelings respondents have about and...






?

Which type of research is being conducted when a researcher conducts an experiment to answer the question, "Will shareholders respond favorably if we ...






?

A conclusion that when one thing happens, another specific thing will follow is known as a _____.






?

Jackie has noticed that when the temperature rises, sales at her clothing boutique also rise. This is an example of _____.






?

All of the following are degrees of causality EXCEPT _____.






?

Which of the following is the weakest form of causality but is still a useful concept?






?

Which of the following is a carefully controlled study in which the researcher manipulates a proposed cause and observes any corresponding change in t...






?

_____ means that the researcher alters the level of the experimental variable in specific increments.






?

All of the following are stages in the research process EXCEPT _____.






?

What type of research is being conducted to answer the question: "Would this target market be interested in this type of new product?"






?

All of the following are examples of exploratory research techniques EXCEPT _____.






?

Which of the following refers to a small-scale study in which the results are only preliminary and intended only to assist in design of a subsequent s...






?

All of the following are examples of an observation study EXCEPT _____.






?

A researcher has completed the fieldwork of collecting data, and now he is checking the data collection forms for omissions, legibility, and consisten...






?

When the researcher has only one or a small number of research objectives that can be addressed in a single study, that study is referred to as a ____...






?

When a researcher conducts numerous related studies that come together to address multiple, related research objectives, we refer to this as a researc...






?

Managers at Procter & Gamble view business research at a strategic planning level, particularly for product-related decisions. Therefore, the company ...






?

Being asked by a client to share information from research conducted for another client poses an ethical dilemma for researchers.




?

The obligation on the part of the researcher to protect the identity of an individual research respondent is a matter of confidentiality.




?

The use of spyware violates the right to privacy and confidentiality of Internet users.




?

A false experimental effect that is used to create the perception of a true experimental effect is called a placebo effect.




?

Best Buy is expanding internationally, but the managers are concerned that they need to better understand a foreign market before entering it. The com...






?

A job posting for a research firm advertised it was looking for someone who can use SPSS software to forecast sales. What is this position typically c...






?

When J.D. Power and Associates sells the results of its research studies on new-car satisfaction to automobile producers, J.D. Power is acting as a __...






?

Research firms that develop a unique methodology for investigating a business specialty area is referred to as a _____.






?

_____ is the application of morals to business behavior related to the exchange environment.






?

Principles reflecting one's beliefs about what is ethical and unethical are called _____.






?

Claire believes she is a moral person, but she does believe that it is acceptable to tell a lie in certain situations. Which of the following term bes...






?

Before participating in a research study, John was provided with information regarding the purpose of the study and was asked to sign a form agreeing ...






?

One right a research participant has is that information involved in the research will not be shared with others, which is known as _____.






?

Mary received a phone call asking her to participate in a research study on car insurance. However, after about four questions, the person on the phon...






?

A decision statement is a written expression of the key question(s) that a research user wishes to answer.




?

The term problem definition refers to the process of defining and developing a decision statement and the steps involved in translating it into more p...




?

A problem occurs when there is a difference between the current conditions and a more preferable set of conditions.




?

The first step in the problem-definition process is to determine the unit of analysis.




?

Probing is an interview technique that tries to draw deeper and more elaborate explanations from a discussion.




?

A research proposal is a written statement of the research design.




?

When a researcher defines and develops a decision statement and the steps involved in translating it into more precise research terminology, he or she...






?

Which of the following is the FIRST step of the problem definition process?






?

Which of the following is the LAST step of the problem definition process?






?

Which of the following is a possible unit of analysis in a research study?






?

All of the following are types of variables EXCEPT _____.






?

What type of variable is "gender"?






?

Todd has prepared a document that includes the deliverables and a definition of the problem for a research client. In this document, he described how ...






?

Sharon is a management professor who received a grant from the American Management Association to study how employees make decisions in cross-function...






?

Qualitative research is subjective in the sense that the results are researcher-dependent.




?

Phenomenology represents a philosophical approach to studying human experiences based on the idea that human experience itself is inherently subjectiv...




?

Studying cultures using methods that involve becoming highly active within that culture is called phenomenology.




?

Case studies involve documented history of a particular person, group, organization, or event.




?

Focus groups, while useful, take considerable time and effort to execute.




?

The ideal size of a focus group is 20 to 25 people.




?

A focus group moderator needs to be a good talker and dominate the group discussion to keep it on track.




?

In online focus group sessions, the moderator's ability to probe is greater than it is in a face-to-face focus group session.




?

Depth interviews are less expensive than focus group interviews, especially if several depth interviews are conducted.




?

Research that addresses business objectives through techniques allowing the researcher to provide elaborate interpretations of business phenomena with...






?

Qualitative research is considered to be _____ because the researcher must extract meaning from unstructured responses.






?

Research that addresses research objectives through empirical assessments that involve numerical measurement and analysis approaches is called _____.






?

Ethnography is a qualitative research orientation originating in _____.






?

Which of the following is an important approach used in phenomenology?






?

_____ is a way of studying culture through methods that involve becoming highly active within that culture.






?

In case studies, _____ are identified by the frequency with which the same term (or a synonym) arises in the narrative description.