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Advertising and Public Relations
Advertising and Public Relations MCQs
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Any paid form of nonpersonal communication about an organization, good, service, or idea by an identified sponsor is called:
publicity.
sales promotion.
advertising.
personal selling.
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The primary purpose of a pioneering advertisement is to:
promote a specific brand’s features and benefits.
tell people what a product is, what it can do, and where it can be found.
show one brand’s strengths relative to those of competitors.
reinforce previous knowledge of a product.
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Advertising that promotes a specific brand’s features and benefits is:
institutional.
hierarchical.
pioneering.
competitive.
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Reminder advertisements are especially effective for products in which stage of the product life cycle?
Introduction
Growth
Maturity
Decline
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Most advertising messages are made up of two types of elements:
functional and persuasional.
expository and persuasional.
informational and persuasional.
informational and creative.
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A concern when using sex appeal is:
sex appeal fails to gain audience attention.
what men find sexy, women don’t.
what women find sexy, men don’t.
the sex appeal of the ad distracts the audience from the product.
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A concern when using humor appeal is:
what adults find humorous, children do not.
what children find humorous, adults do not.
most humorous advertisements make someone feel offended.
humor tends to bore consumers quickly, causing "wearout."
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What percentage of Canadian homes can be reached by the television medium?
75 percent
80 percent
85 percent
95 percent
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Which of the following statements is true?
There are seven times as many television stations as radio stations.
Radio is not a highly segmented medium.
The average college student during the day listens to radio more than he/she watches television.
The peak radio listening time is during the night.
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A retail store marketing vice president is developing an advertising budget using the objective and task method. She has the objective of clearing slo...
Better reach
More effective visuals
Ads can be saved by consumers
Better segmentation capability
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Billboard advertising is most effective for which type of advertisement?
Pioneering
Advocacy
Reminder
Comparative
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The offer of one free pizza with the purchase of two pizzas at the regular price might appeal to you one evening. What is the term for this incentive ...
Mass-market communication
Customer-oriented encoding
Consumer-oriented sales promotion
Consumer encoding
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The objective(s) of distributing coupons is/are to:
stimulate demand.
increase trial, and retaliate against competitor’s actions.
encourage present customers to buy more, and minimize brand switching behaviour.
encourage new product trial.
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The objective(s) of using premiums is/are to:
encourage customers to return frequently or to use more of the product, and to build goodwill.
increase trial and retaliate against competitors’ actions.
encourage present customers to buy more; minimize brand switching behaviour.
encourage new product trial.
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The objective(s) of using contests is/are to:
stimulate demand.
encourage present customers to buy more; minimize brand switching behaviour.
encourage new product trial.
increase consumer purchases; build business inventory.
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Which type of sales promotion is used when a manufacturer places one small bottle of shampoo in a clear bag and hangs it from the door of each house i...
A sample
A deal
A premium
A point-of-purchase display
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Which type of sales promotion is demonstrated by the following example? "Mail in three UPCs and cash register tapes with the prices circled to receive...
Point-of-purchase
Deal
Coupons
Rebates
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Sales tools used to support a company’s advertising and personal selling directed to wholesalers, retailers, or distributors are called:
trade-oriented sales promotions.
consumer promotions.
manufacturers promotions.
sales promotions.
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Reimbursing a retailer for extra in-store support or special featuring of the brand is called a:
promotional allowance.
merchandise allowance.
case allowance.
finance allowance.
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The increasing efforts by advertising agencies, trade associations, and marketing associations to impose standards upon themselves that reflect the va...
legislation.
self-regulation.
business practice.
ethics.
