≡ MENU
MCQs
Papers
Definitions
Flashcards
MCQs
Papers
Definitions
Flashcards
Categories
Applied Business Research
Absorption Costing
ACAMS Practice Questions
Accounting Basics
Accounting Cycle and Classifying Accounts
Accounting Final
Accounting For Managers
Accounting for Merchandising Activities
Accounting for Pensions
Accounting Information Systems
Accounting Principles
Accounts Receivables
Acquisition
Activity Based Costing
Adjusting Accounts for Financial Statements
Advanced Business Economics
Advertising and Public Relations
Advertising and Sales Promotion
Agency
An Overview of International Business
Analysis and Forecasting Techniques
Analyzing and Recording Transactions
Arithmetic
Asset Demand and Supply under Uncertainty
Audit
Auditing and Attestation
Bankruptcy
Behavioral and Allied Sciences
Bonds and Long Term Notes Payable
Brand Management
Budgeting
Business
Business Analytics
Business Analytics & Technology Management Chapter 2
Business Analytics & Technology Management Chapter 3
Business Analytics & Technology Management Chapter 4
Business Analytics & Technology Management Chapter 5
Business Analytics & Technology Management Chapter 6
Business and Company Law
Business Communication
Business Cycles
Business Economics
Business Environment
Business Essentials
Business Ethics and Governance
Business Ethics Exam
Business Law
Business Law Study guide
Business Mathematics
Business Organisations and Environment
Business organization and systems
Business Process Performance
Business Statistics
Business Strategy
Business Structure
Business Studies
California Real Estate
Capital Assets
Capital Budgeting
Capital Budgeting and Managerial Decisions
Capital Structure
Cash Management
Changes in Accounting Principles
Changing Marketing Environment
Conflict Theory
Consolidated Financial Statements
Consumer Behavior
Contingency
Contracts
Controlling
Corporate and Business Law
Corporate Finance
Corporate Governance
Corporate Law
Corporate Taxation
Corporation
Cost Accounting Final exam
Cost Accumulation Systems
Cost Allocation Techniques
Cost and Managerial Accounting
Cost Behavior
Cost Management
Cost Measurement
Cost of Capital
Cost Terms and Classifications
Cost Volume Profit Analysis
Currency Exchange Rates
Current Assets
Current Liabilities
Customer Relationships and Value
CVP Analysis and Marginal Analysis
Debt and Bankruptcy
Decision Makers
Decision Makers Household Sector
Decision Making
Deferred Tax
Demand for Money
Depreciation
Derivative Instruments and Hedging Activities
Dividend Policy
Dividends, Shares, and Income
Donor Tax
E Business
Econometrics
Economics
Elasticities of Demand and supply
Employee Training and Development
Entrepreneurship
Environments of Business
Error Correction
Essence of Management
Ethical and Professional Standards
Ethics and Social Responsibility
Ethics for Management Accountants
External Financial Statements and Revenue Recognition
Federal Securities Acts
Finance
Financial Accounting
Financial and the Nonfinancial Sectors
Financial Decision Making
Financial Instruments
Financial Instruments
Financial Intermediaries and Financial Markets
Financial Management
Financial Markets
Financial Markets and Securities Offerings
Financial Reporting
Financial Statements
Financial Statements and Accounting Transactions
Fixed Assets
Flexible Budgets and Standard Costs
Florida Real Estate MCQs
Fraud Internal Control and Cash
Fundamental Accounting Principles
Global Finance
Global Marketing
Global Marketing and World Trade
Governmental Accounting State and Local
Gross Estate
Health and Life Comprehensive Exam
Health and Life Practice Questions
Health Insurance
Hedging Instruments
HR Management
HRM
Human Resource Management
Human Resource Management HRM
Human Resource Planning
Importance of Business Economics
Income Tax
Individual Taxation
Information Technology
Insurance
Insurance and Risk Management
Insurance License Texas Life and Health
Intangible Asset
Integrated Marketing Communications and Direct Marketing
Interactive Marketing and Electronic Commerce
Internal Auditing and Systems Controls
Internal Control and Cash
International Business
International Economics
International Finance
International Marketing
International Trade
International Trade and Globalisation
Interpersonal and Organizational Communication
Introduction to Business
Introduction to Human Resource Management
Introduction to Human Resources Assessment
Inventory Management
Investment
Investment Risk and Portfolio Management
Job Order Costing
Leading
Lease
Legal Management
Life and Health Insurance
Life Insurance
Life Insurance Basics
Life Insurance Policies
Life Insurance Policy
Long Term Investment
Long Term Securities
Macroeconomics
Management
Management and Cost Accounting
Management Science
Managerial Accounting
Managerial Accounting Concepts and Principles
Managerial Economics
Managing Organizational Change
Managing Production and Operations
Managing Products and Brands
Managing Services
Market Segmentation Targeting and Positioning
Marketing
Marketing and Corporate Strategies
Marketing Channels and Wholesaling
Marketing Management
Master Budgets and Planning
Merger
Mergers and Acquisitions
Microsoft Excel
Money and Banking
mortgage
National Health Insurance
Not For Profit Accounting
Operations Management
Organization and Operation of Corporations
Organization Culture
Organization Effectiveness
Organizational Behavior
Organizational Behavior Essentials
Organizational Markets and Buyer Behaviour
Organizational Structure and Design
Partnership Taxation
Partnerships
Payroll
Payroll Liabilities
Performance Management
Personal Selling and Sales Management
Planning
Present Value
Pricing
Principles and Practices of Management
Probability Analysis
Process Costing
Production and Operations Management
Professional Practice
Professional Responsibilities
Profit Planning
Profitability Analysis and Analytical Issues
Profitability Analysis and Decentralization
Project Management
Property
Property Plant and Equipment
Property Plant and Equipment Exam
Ratio Analysis
Real Estate
Receivables
Reporting and Analyzing Cash Flows
Reporting and Analyzing Long Lived Assets
Reporting and Analyzing Receivables
Responsibility Accounting and Performance Measures
Retailing
Revenue Recognition
Risk and Procedures for Control
Sales
SAP
Secured Transactions
Service Department Costing
Short Term Financing
Short Term Investment
Standard Costs and Variance Analysis
State Health Insurance
Statement of Cash Flow
Statement of Comprehensive Income
Statement of Financial Position
Statistics
Stock Market and Stock Prices
Stockholders Equity
Strategic Marketing Process
Strategic Planning
Strategy
Structure of Interest Rates
Succession and Transfer Taxes
Supply Chain and Logistics Management
System Analysis and Design
Systems Controls
Tax Law
Taxation
Texas Real Estate
The Management Challenge
Total Quality Management
Transfer Pricing
Understanding Exchange Rates
Understanding Interest Rates
Understanding Interest Rates Determinants
Value Added Tax
Variable Costing
Working Capital
Home
—›
Brand Management
Brand Management MCQs
?
_________ is a mode of direct marketing owes to well structured communications in the form of catalogs.
Telemarketing
Sales promotion
Advertising
Publicity
?
_________ is ether the head of marketing department or a major brand and is responsible for the brand strategy and its implementation, important for c...
Chief Branding Officer
Chief Executive officer
President of company
Director of Company
?
_________ lets you to have a clear picture of the number of customers or usage of your brand in comparison with competition.
Market share
Brand share
Product share
Customer share
?
_________ lets you to have your loyal customer’s lifetime worth in terms of your brand’s purchasing.
Lifetime value of a customer
Lifetime value of a brand
Lifetime value of a company
Lifetime value of a market
?
_________ of ad means how many times you should expose your target customers to your message.
Frequency
Copy
Copy strategy
Media
?
_________ provides a good quality of service because of a direct interface with the customers, but it is expensive.
Direct sales
Telemarketing
E-marketing
All of the given options
?
_________ shows how consistent customers are in buying your brand, how long they have been buying and how long they may buy?
Customer loyalty
Brand loyalty
Product loyalty
Company loyalty
?
_________ works best under the circumstances of high differentiation that gives you a sustainable advantage in a quality conscious market.
Value-in-use Pricing:
Skim Pricing
Segment pricing
Strategic account pricing
?
A brand based organization provides which of the following benefits?
Clarity of role
Commitment to brand growth
A collective responsibility
All of the given options
?
Advertising is part of sales promotion by creating awareness and comprehension that form a level of _________.
Customer pull
Customer push
Customer loyal
Customer image
?
An effective advertising campaign:
Revolves around a strong single idea
Should appeal to self interest of customer
Must not wander off
All of the given options
?
Brand assets include:
The name of the brand
Reputation, relevance, and loyalty
Less quality complaints
All of the given options
?
Brand picture is based on which one of the following?
Brand value
Brand mission
Brand vision
Brand image
?
Delivery services offered by restaurants and other food chains in our market on phone calls are examples of:
Sales promotion
Direct marketing
Publicity
Personal selling
?
Duration of _________ should be short and should not be repeated too often.
Sales promos
Market promos
Brand promos
Product promos
?
If a company introducing a new brand under the source brand or endorsing brand strategy to gain the benefits of brand power, you again are in a positi...
Premium price
Skimming price
Market based price
Retail price
?
Marketers need to position their brands clearly in target customers’ minds. The strongest brands go beyond attributes or benefit positioning. T...
Desirable benefit
Good packaging
Strong beliefs and values
Service inseparability
?
Mostly, the major source of power throughout the distribution channel is:
The company
The brand
The distributor
The customer
?
PIA runs a series of television commercials that show its staff going out of their way to help customers. An important secondary audience for these ad...
The civil aviation authority
Competitors
PIA employees
All air travelers
?
The brand stature construct is equivalent to:
Esteem multiplied by knowledge
Differentiation multiplied by knowledge
Knowledge multiplied by relevance
Esteem multiplied by differentiation
?
The process of establishing and maintaining a distinctive place in the market for an organization or its specific product offers is known as _________...
Profiling
Profiling Segmentation
Segmentation
Positioning
?
The term "story board" is specifically related to:
TV commercial
Newspaper Editorial
Magazine ad
Press release
?
This pricing model offers opportunity to set different levels of pricing for different needs is known as _________.
Segment pricing
Skim pricing
Value-in-use pricing
Strategic account pricing
?
To have value, a brand must offer which one of the following?
A simple product range with a defined set of features
A complex product range with a defined set of features
Consistency, a reduced level of perceived risk for the buyer, and a range of functional and emotional attributes which are of value to buyers
An identity through which the customer can trace the party responsible for supplying the product
?
What purpose does an advertising copy serves?
Provides a degree of continuity in a brand’s advertising
Help a brand achieve distinctiveness
Provides a common benchmark on which all concerned in the company and the agency can evaluate the merits of advertising submissions
All of the given options
?
Which of the following strategy give the benefit of premium pricing?
Umbrella strategy
Line brand strategy
Product brand strategy
Branding strategy
?
"Developing budgets and steering resources into strategy are critical areas of success," Correlates which of the following strategy.
Crafting strategy
Implementing strategy
Evaluating strategy
Performing strategy
?
_________ advertising affords the marketer the ability to engage the consumer in a direct and personal way.
Interactive
Contextual
Traditional
Website.
?
_________ are about organizations seeking gaps in broad market segments or finding gaps in competitors’ product ranges.
Market niche strategies
Differentiation
Cost leadership
Focus Strategies
?
_________ are incurred by brands because of failures and questionable business practices that may increase costs and liabilities.
Brand assets
Brand liabilities
Brand equities
Market failures
?
_________ are musical messages written around a brand.
Logos
Symbols
Jingles
Tag lines
?
_________ are short phrases that communicate descriptive or persuasive information about a brand.
Punch lines
Tag lines
Messages
Slogans
?
_________ branding is a type of co-branding.
Ingredient
Product
Service
Personality
?
_________ buy products & _________ use product
consumer & customers
buyers & sellers
buyers & customers
customers & consumer
?
_________ customers can themselves become publishers, choosing to share what they have received with their social networks.
Publish - subscribe
Instant sharing
Multi - model viewing
Mobile invertising
?
_________ defines what the the brand thinks about the consumer, as per the consumer
Brand attitude
Brand positioning
Brand relationship
Brand manage
?
_________ has been the first to launch an innovative media buying / selling technique, through its lastminute inventory.com, which auctions unsold med...
Madison media
Mudra Max
Dentsu India
JWT India
?
_________ is a way of describing audience based on factors such as age, gender, education level, town class, income etc.
Demographic
Psychographic
Socio-economic
Infographics
?
_________ is a way of describing audience based on the their life style, attitudes, aspirations, habits etc.
Demographics
Psychographics
Socio-economic
Infographics
?
_________ is the acquisition of goods and services by the seller or industrial user for the purpose of resale
selling
assembling
buying
transportation
?
_________ is the process that helps managers understand the nature of the industry, the way firms behave competitively within the industry, and how co...
Market needs analysis
Portfolio analysis
Strategic market analysis
Organizational analysis
?
_________ is the single factor that best indicates social class
Time
Money
Occupation
Fashion
?
_________ is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisf...
Target marketing
Psychographic segmentation
Product Differentiation
Consumer behavior
?
_________ markets are made up of members of the distribution chain
Consumer
Business-to-business (industrial
Institutional
Channel
?
_________ markets include a wide variety of profit and nonprofit organizations, such as hospitals, government agencies, and schools, which provide goo...
Consumer
Business-to-business (Industrial
Reseller
Institutional
?
_________ occurs by maintaining the brand contract while undergoing innovations and modifications to stay current.
Sustainability
Fit
Uniqueness
Credibility
?
_________ pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share. ...
Market-skimming
Value-based
Market-penetration
Leader
?
_________ refers to a brands objective attributes in relation to other brands
Brand position
Product position
Brand relationship
Both A&B
?
_________ refers to the information a consumer has stored in their memory about a product or service.
Cognitive dissonance
Product knowledge
Product research
Marketing research
?
_________ technology is changing the way consumers relate to products and markets.
Information
New
Digital
Cyber
?
_________ the appropriate market segment has become ever more important when carrying out e-branding campaigns.
Segmenting
Positioning
Targeting
Implementing
?
_________is now a significant part of every global corporations marketing arsenal.
Internet
Web
Mobile
e - marketing
?
_________reflects the sum of the perceived tangible & intangible benefits & costs to cutomers
customer satisfaction
customer value
customer delight
none of the above
?
_________ evokes a hierarchical set of customer response effects – i.e. building awareness, comprehension, intentions, and actions.
Distribution
Communication
Merchandizing
Branding
?
The image of brand is the _________ with customer.
Actual association
Vision
Positioning
Personality traits
?
To keep your brand into recognition, it is important to _________ according to an effective through plan.
Advertise
Position
Place
Market
?
In_________, internal workshop consisting of important aspects of ‘detailed strategic definition’ and ‘objectives of the brandâ€...
Brand chartering
Brand planning
Brand extension
Brand equity
?
Apart from the ‘four Ps’ of marketing mix, the three additional elements of service brands are people, process, and_________.
Physical evidence
Physiological evidence
Psychological evidence
Packaging
?
A _________ organization is customer-centric, and all the decisions it makes are based on involvement of all in the organization.
Brand-based
Customer-based
Product-based
None of the given options
?
According to researches, the highest brand loyalty of customers is among:
Coffee
Shampoo
Cigarette
Tea
?
A _________ has to answer the questions like what would be the short of market if our brand is not there.
Brand image
Brand picture
Brand manager
Brand association
?
A _________ is a detailed version of the idea stated in meaningful consumer terms
product concept
product idea
product feature
product image
?
A _________ is a graphic mark, emblem or symbol commonly used by commercial enterprises, organisations and even individuals to aid and promote instant...
Logo
Slogan
Tag line
Symbols
?
A _________ is a group or set of things that have similar characteristics.
Brand
Category
Product
Service
?
A _________ is an elaborated version of the idea expressed in consumer terms
new idea
product concept
product idea
test brand
?
A _________ is someone seeking a response (attention, a purchase, a vote, a donation) from another party, called the _________
salesperson, customer
politician, voter
marketer, prospect
celebrity, audience
?
A brand-based model reveals the following:
Why customers buy the brands they buy?
What are the underlying motives for their purchasing brands of their preference?
Why companies keep their brands contemporary?
All of the given options
?
A change in an individual’s behavior prompted by information and experience refers to which one of the following concept?
learning
role selection
perception
motivation
?
A change in positioning may cause __________ in price.
An upward change
A downward change
Both of the given options
None of the given options
?
A cluster of complementary goods and services across diverse set of industries is called as
market place
meta market
market space
resource market
?
A company’s own retail outlets are meant:
To avoid the threat of distributors’ power
To own and batter control the distribution channel
Distribution, itself, is a good business
All of the given options
?
A customer will choose a brand based on how compelling the _________ was as compared to other brands.
Difference
Similarity
Sameness
Uniqueness
?
A differentiated product may be unique in the marketplace, but it will only be successful under which of the following circumstances?
If it satisfies customers’ needs
If the price differential is minimal
If the brand can be classed as aspirational
Differentiated products will always be successful
?
A futuristic innovations (media planning) involves creating satellite imagery of the monogram or message to reach the desired geographic location and ...
programme
action
audience
media
?
A good brand contract:
Keeps customer perspective in view
Delivers promises made with customers
Unearths negative promises
All of the given options
?
A good channel system must automatically offer _________ to the customers.
Transaction services
After-sales services
Both of the given options
None of the given options
?
A good positioning is something that must be _________ to the customer.
Visible
Believable
Reasonable
Invisible
?
A great effort in terms of time and money is required for _________; and despite the effort, results are not guaranteed.
Growth
Profitability
Branding
Promotion
?
A large amount of _________ advertising is for retailers, local businesses and for promotions.
news paper
magazines
radio
television
?
A marketer need to understand that some general traits of a brand name are
Easy to recognize
Easy to pronounce
Easy to memorize
None of the above
?
A mix of different communication tools has a better chance of achieving
Objectives
Synergy
Efficiency
Effectiveness
?
Word "brand" is frequently used as a
customers
marketing
advertising
metonym
?
A personal computer with features relating processor’s specifications, the size of the hard disk and capacity of RAM is an example of:
Explicit promise
Implicit promise
Positive promise
Negative promise
?
A social and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which one of th...
Selling
Advertising
Barter
Marketing
?
A sound mission and value statement must have all the attributes EXCEPT:
Memorable
Pragmatic
Lengthy
Inspiring
?
According to Scot Davis, how many years are required to change the brand positioning?
Two to five years
Three to six years
Two to six years
Three to five years
?
Achieving the right brand identity means creating brand _________ with customers.
Salience
Resonance
Awareness
Loyalty
?
Advertising _________ is capable to attract consumers only if it is based on their needs.
Reach
Copy
Frequency
Media
?
Advertising to todays consumers, we need to look beyond the _________ media of print, radio, and television.
traditional
non - traditional
social
new
?
All of the following statements would be considered to be TRUE regarding company vision statements EXCEPT:
Vision statements are never presented with an organization’s mission statement
Vision statements are often combined with the mission statement
Vision statements are often designed to be memorable, one-line statements
Vision statements reflect an organization’s strategic intent
?
An apparel marketer is planning to launch an existing brand name into a new product category. Which brand development strategy is being implemented? ...
Line extension
Multi brand
Brand extension
Rebranding
?
While determining levels of preferences of consumers in relation to the criterion, researchers come to know that mostly consumers give priority to the...
Customer service
Consistent performance
Price value relationship
Accessibility
?
Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called a(n):
idea
demand
product.
service.
?
At the center of a brand’s characteristics is the following:
Identity
Image
Value
None of the given options
?
Attack the market and defend the position are the prime strategies pursued by a firm with _________ positioning.
Market challenger
Market Leader
Market Follower
Market Nicher
?
Benefits of having different brands include all of the following except:
Quickly respond to retailers’ need
Effectively compete in market
Save the actual brand image
Fill all the gaps in market
?
Brand _________ is a customer’s personal opinion about a brand.
Judgment
Image
Identity
Personality
?
Brand awareness consists of brand recognition and brand _________.
Growth
Recall
Presence
Identity
?
Brand element is also known as _________.
Awareness
Recall
Identity
Image
?
Brand feelings are customers’ emotional responses and _________ with respect to the brand.
Actions
Interaction
Reactions
All of the above