Brand Management MCQs

?

_________ is a mode of direct marketing owes to well structured communications in the form of catalogs.






?

_________ is ether the head of marketing department or a major brand and is responsible for the brand strategy and its implementation, important for c...






?

_________ lets you to have a clear picture of the number of customers or usage of your brand in comparison with competition.






?

_________ lets you to have your loyal customer’s lifetime worth in terms of your brand’s purchasing.






?

_________ of ad means how many times you should expose your target customers to your message.






?

_________ provides a good quality of service because of a direct interface with the customers, but it is expensive.






?

_________ shows how consistent customers are in buying your brand, how long they have been buying and how long they may buy?






?

_________ works best under the circumstances of high differentiation that gives you a sustainable advantage in a quality conscious market.






?

A brand based organization provides which of the following benefits?






?

Advertising is part of sales promotion by creating awareness and comprehension that form a level of _________.






?

An effective advertising campaign:






?

Brand assets include:






?

Brand picture is based on which one of the following?






?

Delivery services offered by restaurants and other food chains in our market on phone calls are examples of:






?

Duration of _________ should be short and should not be repeated too often.






?

If a company introducing a new brand under the source brand or endorsing brand strategy to gain the benefits of brand power, you again are in a positi...






?

Marketers need to position their brands clearly in target customers’ minds. The strongest brands go beyond attributes or benefit positioning. They a...






?

Mostly, the major source of power throughout the distribution channel is:






?

PIA runs a series of television commercials that show its staff going out of their way to help customers. An important secondary audience for these ad...






?

The brand stature construct is equivalent to:






?

The process of establishing and maintaining a distinctive place in the market for an organization or its specific product offers is known as _________...






?

The term "story board" is specifically related to:






?

This pricing model offers opportunity to set different levels of pricing for different needs is known as _________.






?

To have value, a brand must offer which one of the following?






?

What purpose does an advertising copy serves?






?

Which of the following strategy give the benefit of premium pricing?






?

"Developing budgets and steering resources into strategy are critical areas of success," Correlates which of the following strategy.






?

_________ advertising affords the marketer the ability to engage the consumer in a direct and personal way.






?

_________ are about organizations seeking gaps in broad market segments or finding gaps in competitors’ product ranges.






?

_________ are incurred by brands because of failures and questionable business practices that may increase costs and liabilities.






?

_________ are musical messages written around a brand.






?

_________ are short phrases that communicate descriptive or persuasive information about a brand.






?

_________ branding is a type of co-branding.






?

_________ buy products & _________ use product






?

_________ customers can themselves become publishers, choosing to share what they have received with their social networks.






?

_________ defines what the the brand thinks about the consumer, as per the consumer






?

_________ has been the first to launch an innovative media buying / selling technique, through its lastminute inventory.com, which auctions unsold med...






?

_________ is a way of describing audience based on factors such as age, gender, education level, town class, income etc.






?

_________ is a way of describing audience based on the their life style, attitudes, aspirations, habits etc.






?

_________ is the acquisition of goods and services by the seller or industrial user for the purpose of resale






?

_________ is the process that helps managers understand the nature of the industry, the way firms behave competitively within the industry, and how co...






?

_________ is the single factor that best indicates social class






?

_________ is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisf...






?

_________ markets are made up of members of the distribution chain






?

_________ markets include a wide variety of profit and nonprofit organizations, such as hospitals, government agencies, and schools, which provide goo...






?

_________ occurs by maintaining the brand contract while undergoing innovations and modifications to stay current.






?

_________ pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share. ...






?

_________ refers to a brands objective attributes in relation to other brands






?

_________ refers to the information a consumer has stored in their memory about a product or service.






?

_________ technology is changing the way consumers relate to products and markets.






?

_________ the appropriate market segment has become ever more important when carrying out e-branding campaigns.






?

_________is now a significant part of every global corporations marketing arsenal.






?

_________reflects the sum of the perceived tangible & intangible benefits & costs to cutomers






?

_________ evokes a hierarchical set of customer response effects – i.e. building awareness, comprehension, intentions, and actions.






?

The image of brand is the _________ with customer.






?

To keep your brand into recognition, it is important to _________ according to an effective through plan.






?

In_________, internal workshop consisting of important aspects of ‘detailed strategic definition’ and ‘objectives of the brand’ is arranged. ...






?

Apart from the ‘four Ps’ of marketing mix, the three additional elements of service brands are people, process, and_________.






?

A _________ organization is customer-centric, and all the decisions it makes are based on involvement of all in the organization.






?

According to researches, the highest brand loyalty of customers is among:






?

A _________ has to answer the questions like what would be the short of market if our brand is not there.






?

A _________ is a detailed version of the idea stated in meaningful consumer terms






?

A _________ is a graphic mark, emblem or symbol commonly used by commercial enterprises, organisations and even individuals to aid and promote instant...






?

A _________ is a group or set of things that have similar characteristics.






?

A _________ is an elaborated version of the idea expressed in consumer terms






?

A _________ is someone seeking a response (attention, a purchase, a vote, a donation) from another party, called the _________






?

A brand-based model reveals the following:






?

A change in an individual’s behavior prompted by information and experience refers to which one of the following concept?






?

A change in positioning may cause __________ in price.






?

A cluster of complementary goods and services across diverse set of industries is called as






?

A company’s own retail outlets are meant:






?

A customer will choose a brand based on how compelling the _________ was as compared to other brands.






?

A differentiated product may be unique in the marketplace, but it will only be successful under which of the following circumstances?






?

A futuristic innovations (media planning) involves creating satellite imagery of the monogram or message to reach the desired geographic location and ...






?

A good brand contract:






?

A good channel system must automatically offer _________ to the customers.






?

A good positioning is something that must be _________ to the customer.






?

A great effort in terms of time and money is required for _________; and despite the effort, results are not guaranteed.






?

A large amount of _________ advertising is for retailers, local businesses and for promotions.






?

A marketer need to understand that some general traits of a brand name are






?

A mix of different communication tools has a better chance of achieving






?

Word "brand" is frequently used as a






?

A personal computer with features relating processor’s specifications, the size of the hard disk and capacity of RAM is an example of:






?

A social and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which one of th...






?

A sound mission and value statement must have all the attributes EXCEPT:






?

According to Scot Davis, how many years are required to change the brand positioning?






?

Achieving the right brand identity means creating brand _________ with customers.






?

Advertising _________ is capable to attract consumers only if it is based on their needs.






?

Advertising to todays consumers, we need to look beyond the _________ media of print, radio, and television.






?

All of the following statements would be considered to be TRUE regarding company vision statements EXCEPT:






?

An apparel marketer is planning to launch an existing brand name into a new product category. Which brand development strategy is being implemented? ...






?

While determining levels of preferences of consumers in relation to the criterion, researchers come to know that mostly consumers give priority to the...






?

Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called a(n):






?

At the center of a brand’s characteristics is the following:






?

Attack the market and defend the position are the prime strategies pursued by a firm with _________ positioning.






?

Benefits of having different brands include all of the following except:






?

Brand _________ is a customer’s personal opinion about a brand.






?

Brand awareness consists of brand recognition and brand _________.






?

Brand element is also known as _________.






?

Brand feelings are customers’ emotional responses and _________ with respect to the brand.