Brand Management MCQs

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_________ is a mode of direct marketing owes to well structured communications in the form of catalogs.






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_________ is ether the head of marketing department or a major brand and is responsible for the brand strategy and its implementation, important for c...






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_________ lets you to have a clear picture of the number of customers or usage of your brand in comparison with competition.






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_________ lets you to have your loyal customer’s lifetime worth in terms of your brand’s purchasing.






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_________ of ad means how many times you should expose your target customers to your message.






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_________ provides a good quality of service because of a direct interface with the customers, but it is expensive.






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_________ shows how consistent customers are in buying your brand, how long they have been buying and how long they may buy?






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_________ works best under the circumstances of high differentiation that gives you a sustainable advantage in a quality conscious market.






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A brand based organization provides which of the following benefits?






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Advertising is part of sales promotion by creating awareness and comprehension that form a level of _________.






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An effective advertising campaign:






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Brand assets include:






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Brand picture is based on which one of the following?






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Delivery services offered by restaurants and other food chains in our market on phone calls are examples of:






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Duration of _________ should be short and should not be repeated too often.






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If a company introducing a new brand under the source brand or endorsing brand strategy to gain the benefits of brand power, you again are in a positi...






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Marketers need to position their brands clearly in target customers’ minds. The strongest brands go beyond attributes or benefit positioning. T...






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Mostly, the major source of power throughout the distribution channel is:






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PIA runs a series of television commercials that show its staff going out of their way to help customers. An important secondary audience for these ad...






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The brand stature construct is equivalent to:






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The process of establishing and maintaining a distinctive place in the market for an organization or its specific product offers is known as _________...






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The term "story board" is specifically related to:






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This pricing model offers opportunity to set different levels of pricing for different needs is known as _________.






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To have value, a brand must offer which one of the following?






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What purpose does an advertising copy serves?






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Which of the following strategy give the benefit of premium pricing?






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"Developing budgets and steering resources into strategy are critical areas of success," Correlates which of the following strategy.






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_________ advertising affords the marketer the ability to engage the consumer in a direct and personal way.






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_________ are about organizations seeking gaps in broad market segments or finding gaps in competitors’ product ranges.






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_________ are incurred by brands because of failures and questionable business practices that may increase costs and liabilities.






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_________ are musical messages written around a brand.






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_________ are short phrases that communicate descriptive or persuasive information about a brand.






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_________ branding is a type of co-branding.






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_________ buy products & _________ use product






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_________ customers can themselves become publishers, choosing to share what they have received with their social networks.






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_________ defines what the the brand thinks about the consumer, as per the consumer






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_________ has been the first to launch an innovative media buying / selling technique, through its lastminute inventory.com, which auctions unsold med...






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_________ is a way of describing audience based on factors such as age, gender, education level, town class, income etc.






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_________ is a way of describing audience based on the their life style, attitudes, aspirations, habits etc.






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_________ is the acquisition of goods and services by the seller or industrial user for the purpose of resale






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_________ is the process that helps managers understand the nature of the industry, the way firms behave competitively within the industry, and how co...






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_________ is the single factor that best indicates social class






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_________ is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisf...






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_________ markets are made up of members of the distribution chain






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_________ markets include a wide variety of profit and nonprofit organizations, such as hospitals, government agencies, and schools, which provide goo...






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_________ occurs by maintaining the brand contract while undergoing innovations and modifications to stay current.






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_________ pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share. ...






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_________ refers to a brands objective attributes in relation to other brands






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_________ refers to the information a consumer has stored in their memory about a product or service.






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_________ technology is changing the way consumers relate to products and markets.






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_________ the appropriate market segment has become ever more important when carrying out e-branding campaigns.






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_________is now a significant part of every global corporations marketing arsenal.






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_________reflects the sum of the perceived tangible & intangible benefits & costs to cutomers






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_________ evokes a hierarchical set of customer response effects – i.e. building awareness, comprehension, intentions, and actions.






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The image of brand is the _________ with customer.






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To keep your brand into recognition, it is important to _________ according to an effective through plan.






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In_________, internal workshop consisting of important aspects of ‘detailed strategic definition’ and ‘objectives of the brandâ€...






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Apart from the ‘four Ps’ of marketing mix, the three additional elements of service brands are people, process, and_________.






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A _________ organization is customer-centric, and all the decisions it makes are based on involvement of all in the organization.






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According to researches, the highest brand loyalty of customers is among:






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A _________ has to answer the questions like what would be the short of market if our brand is not there.






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A _________ is a detailed version of the idea stated in meaningful consumer terms






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A _________ is a graphic mark, emblem or symbol commonly used by commercial enterprises, organisations and even individuals to aid and promote instant...






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A _________ is a group or set of things that have similar characteristics.






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A _________ is an elaborated version of the idea expressed in consumer terms






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A _________ is someone seeking a response (attention, a purchase, a vote, a donation) from another party, called the _________






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A brand-based model reveals the following:






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A change in an individual’s behavior prompted by information and experience refers to which one of the following concept?






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A change in positioning may cause __________ in price.






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A cluster of complementary goods and services across diverse set of industries is called as






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A company’s own retail outlets are meant:






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A customer will choose a brand based on how compelling the _________ was as compared to other brands.






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A differentiated product may be unique in the marketplace, but it will only be successful under which of the following circumstances?






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A futuristic innovations (media planning) involves creating satellite imagery of the monogram or message to reach the desired geographic location and ...






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A good brand contract:






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A good channel system must automatically offer _________ to the customers.






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A good positioning is something that must be _________ to the customer.






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A great effort in terms of time and money is required for _________; and despite the effort, results are not guaranteed.






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A large amount of _________ advertising is for retailers, local businesses and for promotions.






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A marketer need to understand that some general traits of a brand name are






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A mix of different communication tools has a better chance of achieving






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Word "brand" is frequently used as a






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A personal computer with features relating processor’s specifications, the size of the hard disk and capacity of RAM is an example of:






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A social and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which one of th...






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A sound mission and value statement must have all the attributes EXCEPT:






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According to Scot Davis, how many years are required to change the brand positioning?






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Achieving the right brand identity means creating brand _________ with customers.






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Advertising _________ is capable to attract consumers only if it is based on their needs.






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Advertising to todays consumers, we need to look beyond the _________ media of print, radio, and television.






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All of the following statements would be considered to be TRUE regarding company vision statements EXCEPT:






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An apparel marketer is planning to launch an existing brand name into a new product category. Which brand development strategy is being implemented? ...






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While determining levels of preferences of consumers in relation to the criterion, researchers come to know that mostly consumers give priority to the...






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Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called a(n):






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At the center of a brand’s characteristics is the following:






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Attack the market and defend the position are the prime strategies pursued by a firm with _________ positioning.






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Benefits of having different brands include all of the following except:






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Brand _________ is a customer’s personal opinion about a brand.






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Brand awareness consists of brand recognition and brand _________.






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Brand element is also known as _________.






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Brand feelings are customers’ emotional responses and _________ with respect to the brand.