Consumer Behavior MCQs

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The first step in the purchase decision process is:






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The primary sources of external product information are:






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If after buying a product the customer is anxious about the choice s/he made - this is called:






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Which of the following is NOT one of the 5 situational influences that have an impact on the purchase decision process:






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In the hierarchy of needs, ___________ is the top and last need that will be met.






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A filtering of exposure, comprehension, and retention is defined as:






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Learning refers to behaviors that result from:






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Learning by making connections between 2 or more ideas is called:






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_________ play a central role in consumer decision making & related marketing actions:






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Which of the following is not a way in which marketers try to change consumer attitude:






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This is the term used to identify the interests and opinions of consumers:






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Which of the following is not a Goldfarb psychographic segment:






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These are individuals who exert direct or indirect social influence over others:






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Identify the one that is not considered a sociocultural influence:






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The process by which people acquire the skills, knowledge, & attitudes necessary to function as consumers is called:






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Peers are usually part of a consumer’s:






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To some degree, persons within the same _________ exhibit common attitudes, lifestyles, and buying behaviors:






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This ethnic subculture is cautious of new products and has traditional sets of values:






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The three biggest Canadian subcultures discussed in the text are:






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Family influences on consumer behavior result from all of the following sources except for: