Customer Relationships and Value MCQs

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Guerrilla Marketing is defined as:






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The future of organizations rely on the in-depth understanding of:






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Common sense usually helps you in analyzing






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The book points out that you are already a marketing expert because:






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You lose the right to your trademark when:






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The American Marketing Association states that "marketing is":






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The marketing department is responsible for facilitating relationships, partnerships, and _________ with the organizations customers, its shareholders...






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These are four requirements for marketing to occur which are:






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New Coke failed as a new product because:






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Marketing should strive to satisfy consumer _____________:






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The four P’s of the marketing mix are:






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Environmental factors can considered by some to be uncontrollable factors and can serve as:






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Research indicates businesses can’t succeed by:






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The hallmark of developing and maintaining effective customer relations is called:






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Bringing sellers and buyers more closely together by shortening the channel of distribution is called:






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The Sales Era resulted from:






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The moral principles and values that govern actions and decisions are called:






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The people who use goods and services are called what?






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In our free-enterprise society there are specific groups that benefit from effective marketing: consumers who buy, organizations that sell and _______...






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The benefit or customer value received by users of a product is an indication that marketing creates ________: