Integrated Marketing Communications and Direct Marketing MCQs

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The process of conveying a message to others that requires six central elements - a source, a message, channel of communication, a receiver, and the p...






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One of the communication elements, the source, refers to:






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Encoding refers to:






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Decoding is the process of:






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Communication problems which are the result of misinterpretation can be attributed to:






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The communication flow from receiver back to sender which indicates whether the message was decoded and understood as intended is called:






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Extraneous factors that can work against effective communication by distorting a message or the feedback received are called:






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Which promotional mix alternative has the advantage of allowing the seller to see or hear the potential buyer’s reaction to the message?






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When representatives for the Encyclopedia Britannica visit homeowners to discuss purchase of sets of books, they are engaging in a form of communicati...






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An advantage of publicity is:






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The disadvantages of publicity relate to the lack of user’s:






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A short-term inducement of value offered to arouse interest in buying a good or service is called:






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You are being influenced by _________________________ when you turn in a 50-cents-off coupon for Crest toothpaste at your local pharmacy when you buy ...






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Which promotional element would you most likely use during the growth stage of the product life cycle to solidify channels of distribution?






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A characteristic of a product that is relevant to promotional mix decisions and has financial, social, and physical components, is called:






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With respect to promotional element decisions, a product’s ancillary services pertain to:






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Which of the following is/are used during the post purchase stage of the consumer’s purchase decision to reduce post purchase anxiety?






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When a manufacturer directs the promotional mix to channel members to gain their cooperation in ordering and stocking the product, what is this approa...






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When a manufacturer directs its promotional mix at ultimate consumers to encourage them to ask retailers for the product, the strategy is called a:






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The concept of designing marketing communications programs that coordinate all promotional activities to provide a consistent message across all audie...