Interactive Marketing and Electronic Commerce MCQs

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Two parallel and complementary markets that exist today are the traditional physical and the _____________:






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_________ marketing involves buyer-seller electronic communication in a computer-mediated environment:






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Hypertext transfer protocol (http) is a:






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The leading commercial online service provider in Canada is:






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_______ is a Web-based network used within the boundaries of an organization:






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Which of the following is considered to be a form of business-to-business electronic commerce:






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Fusing the Internet, Intranet, and Extranet will eventually create ___________:






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The greatest marketspace opportunity for marketers lies in its potential for creating ______:






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The biggest difference between online consumers and the general public is:






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The two factors differentiating Internet users include:






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The two largest iVALS market segments of Internet users are:






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Which of the following is NOT one of the 6 "C’s:






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These are electronic gateways to the WWW:






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_____ are online computer files that can be downloaded by a marketer to track Web visitors:






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This type of Web site is essentially an electronic storefront:






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The primary objective of online advertising is to:






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To place ads on the Internet, a company could buy space on a commercially-sponsored ____________:






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The most common type of ads on the Internet are called:






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_______ are similar to TV ads because they often incorporate video and audio features:






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One of the greatest benefits e-commerce offers marketers is:






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The movie "Shoeless Joe" was changed because audiences thought it might be about a homeless person. It was changed to:






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Marketing research is often used to help a film develop:






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Marketing research is the process of defining a marketing problem and _______.






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In the marketing research process the 1st step is to define the problem followed by:






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Research objectives are goals of who?






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Most marketing researchers would agree with philosopher John Dewey’s observation that "a problem well-defined is:






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The constraints in a decision are the restrictions placed on potential ________:






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A conjuncture or idea about the relationship of two or more factors or what might happen in the future is a:






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Using precise rules to select the sample such that each element of the population has a specific known chance of being selected is called:






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Factors and figures that have already been recorded before the project at hand are called:






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Secondary data can be divided into two parts






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A.C. Nielsen is an example of what kind of company who provides secondary data:






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Lexis-Nexis Academic Universe is an example of a(n):






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Secondary data has an advantage of being:






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There are really only two ways to collect primary data for a marketing study:






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Informal session with groups of 6 to 10 people directed by discussion leader to lead the group is called a(n):






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The high cost of reaching respondents in their homes with personal interviews has led to an increase in the use of:






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Two special ways that observation and questionnaires are sometimes used are:






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Primary data has advantages over secondary data of:






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An important task of marketing researchers is to present their findings to: