Managing Products and Brands MCQs

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The product life cycle describes the stages a new product goes through in the ________:






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During the introduction stage of the PLC sales grow slowly, and:






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The marketing objective for the maturity stage of the PLC is to:






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The stage of the PLC whose competitors appears is:






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The stage when the cost of gaining new buyers increases:






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When a company retains the product but reduces marketing support costs it is in what stage of the PLC?






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A company will follow one of two strategies to handle a declining product: deletion or:






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How much does it take to go through a PLC?






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How much does it take to go through a PLC?






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A product life cycle that rises and falls several times is an indication of what product type?






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A PLC curve that rises rapidly then falls quickly is indication of a:






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The concept that explains how a product spreads through the population is called the:






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Product managers are sometimes called _______:






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Repositioning the product or product line is an attempt by the company to:






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Changing the value offered up or down is an example of:






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When companies reduce the content of packages without changing package size and then maintain or even increase price they are engaging in:






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An organization using a name, phrase, design, symbols, or combination of these to identify its products is:






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Which of the following is a trade name?






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Trademarks, brand names, or trade names are registered with:






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A good brand name that gives added value to the product is called:






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Warranties that are written statement of liabilities that are called: