Managing Products and Brands Accounting Questions & Answers

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Managing Products and Brands MCQs

The product life cycle describes the stages a new product goes through in the ________:

During the introduction stage of the PLC sales grow slowly, and:

The marketing objective for the maturity stage of the PLC is to:

The stage of the PLC whose competitors appears is:

The stage when the cost of gaining new buyers increases:

When a company retains the product but reduces marketing support costs it is in what stage of the PLC?

A company will follow one of two strategies to handle a declining product: deletion or:

How much does it take to go through a PLC?

How much does it take to go through a PLC?

A product life cycle that rises and falls several times is an indication of what product type?

A PLC curve that rises rapidly then falls quickly is indication of a:

The concept that explains how a product spreads through the population is called the:

Product managers are sometimes called _______:

Repositioning the product or product line is an attempt by the company to:

Changing the value offered up or down is an example of:

When companies reduce the content of packages without changing package size and then maintain or even increase price they are engaging in:

An organization using a name, phrase, design, symbols, or combination of these to identify its products is:

Which of the following is a trade name?

Trademarks, brand names, or trade names are registered with:

A good brand name that gives added value to the product is called:

Warranties that are written statement of liabilities that are called: