Market Segmentation Targeting and Positioning MCQs

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Sales of men’s sneakers are:






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Vans was the brand name for what average age of the sneaker market?






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A market segment would have a collection of prospective buyers that are:






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In economic terms, market segmentation is relating the organization actions (supply) to:






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A market product grid is a framework to relate the segments of a market to:






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Markets should not be segmented when:






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Which group is not an actual two-tier marketing example:






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The Walt Disney company has carefully marketed Winnie-the-Pooh on a two-tier track by making sure the two separate lines are:






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Mass customization is an attempt to have ______ segment(s)






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The following is not a factor when segmenting:






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Demographic characteristics include income, education and:






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Airlines have developed frequent flyers programs to encourage passengers to use the same airline repeatedly - a technique sometimes called:






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The usage rate is sometimes referred to in terms of the:






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North American organizational markets use fewer customer characteristics to segment their markets. The two major ones are:






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Selecting business target markets mean using criteria such as (1) cost of reaching the segment, (2) competition position:






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Wendy’s segmentation strategy changed from a "shotgun" approval to a:






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In the 1980’s, Apple Computers’ segmentation approach was referred to as:






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In the beginning, Apple was less focused on its market and more focused on:






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Two important aspects of cross tabulations are deciding which of two variables to:






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The perceptual map is a means of displaying or graphing in two dimensions the location of products or brands in the minds of: