Marketing MCQs

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A clothes retailer reduces the price of its jeans below cost price in order to attract customers. Which of the following describes this action by the ...






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An Australian shoe manufacturer creates a new logo to establish a global brand image. Which type of marketing strategy is it addressing?






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Which of the following aspects of marketing is NOT addressed by consumer law?






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The following diagram illustrates the market distribution of products J, K, L and M. Which of the following statements is correct?






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Clean Cut Mowers has invented and is marketing a silent lawn mower. There is no other mower like it on the market. Vanessa, the Marketing Director, ha...






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Fortunes Financial Advisory Service offers free entry in a competition to win a jet ski. The free entry is in return for the completion of a short sur...






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Gemima is conducting research to find out about product usage and perceptions of price among members of the public. She is stopping people in the shop...






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Consumers across the world recognise Coca-Cola as being a different product from Pepsi Cola. Which of the following explains this perception?






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Which of the following consumer choices is influenced by a psychological factor?






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An engineering business that has been producing pollution control components for ten years, is now redesigning components to meet new environmental st...






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Which of the following actions could a manufacturer take to become more environmentally sustainable in their products?






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A manufacturer of dog biscuits would like to segment the market. Which of the following is a segmentation strategy that the manufacturer could impleme...






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Which set of characteristics best describes the decline stage in the product life cycle?






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A local cinema asks customers for their postcode when they purchase tickets. This information is used to plan a marketing campaign. Which of the follo...






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Which of the following is an example of promotion as a marketing strategy for a new line of shampoo?






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A global pizza company changes the pizza sizes and toppings for each country in which it operates. What is this an example of?






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Academic Electronics produces microchip components for manufacturers of computer systems. What type of market is Academic Electronics servicing?






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Which of the following best describes selling-oriented marketing?






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A popular rock band has released a new CD. A large department store has decided to sell this CD at below cost price. What strategy is the store usin...






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A soft drink company has designed a multicolored bottle to market its new drink. Which marketing strategy is being used by the company?






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Ana purchased a new brand of football boots on the recommendation of her team-mates. Which factor influenced Ana's choice?






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A bank charges a fee to customers of other banks who use its ATM service. What is the pricing method being used by the bank?






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A business is offering next day delivery of cleaned and scaled fish to restaurants. What type of market is the business targeting?






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What is an example of market segmentation?






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A business has developed a product new to the market. It wishes to maximise the profit per item sold. Which pricing strategy should it use?






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Which of the following is an example of price discrimination?






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Which of the following includes ALL four elements of the marketing mix?






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The marketing manager for Product A wishes to move the product from its current position at A to A1. Which of the following strategies could the busin...






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The marketing manager for Product Y would like to maintain Product Y's current market positioning and customers. Which strategy would best achiev...






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A business sells jewellery to 15-20 year olds. Which type of market is the business targeting?






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Which of the following involves adapting a firm to take advantage of opportunities in its constantly changing environment?






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When a firm develops and maintains a strategic fit between its goals and capabilities, it is performing ________.






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Which of the following is the first step in strategic planning?






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Which of the following is NOT a step in the strategic planning process?






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Which of the following provides an answer to these questions: What is our business? Who are our customers? What do our customers value? What should ou...






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________ should be market oriented and defined in terms of ________.






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All of the following are accurate guidelines for a company's mission statement EXCEPT which one?






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A company's mission statement serves as a statement of ________.






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Which of the following is NOT a market-oriented business definition?






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All of the following are examples of product-oriented mission statements, EXCEPT which one?






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Which of the following is the principle objective of a market-oriented mission statement?






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Revlon has clearly defined its "mission" of selling lifestyle and self-expression. In order for the firm to launch its strategic plan, the mission nee...






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The collection of businesses and products that make up a company is called its ________.






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Which of the following can be a company division, a product line within a division, or sometimes a single product or brand?






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After management has identified the key businesses making up its company, what is the next step in portfolio analysis?






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The best known product portfolio planning method was developed by ________.






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Most portfolio analysis methods evaluate SBUs on two dimensions, namely ________ and ________.






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In the Boston Consulting Group approach, ________ provides a measure of market attractiveness.






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In the Boston Consulting Group approach, ________ serves as a measure of company strength in the market.






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The BCG growth-share matrix classifies four types off SBUs. They are ________ , ________ , ________ , and ________.






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In the BCG approach, ________ are high-share, high-growth businesses or products. They need heavy investment to finance rapid growth. When their growt...






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________ are low-growth, high share businesses or products. They generate a lot of cash that the firm uses to pay its bills and support other SBUs tha...






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In the BCG matrix, income from ________ can be used to help finance the company's question marks and stars.






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The four possible strategies that can be pursued for each SBU are building, holding, ________, and ________.






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Which of the following does NOT accurately reflect a problem with the BCG matrix approach?






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Unlike strategic-planning efforts of the past, which were conducted primarily by senior managers, today's strategic planning is ________.






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To increase its U.S. market share, Starbucks has stepped up efforts in the areas of product availability and promotion. These are examples of broad __...






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Which department in a company carries the primary responsibility for achieving profitable growth?






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Which of the following is a useful tool for identifying growth opportunities?






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Making more sales to current customers without changing a firm’s products is ________.






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Starbucks has introduced a debit card that lets customers prepay for coffee and snacks. This effort by Starbucks management is an example of ________.






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While a valuable planning tool, a problem with using the BCG matrix centers is that it focuses on ________






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A common practice among marketers is to identify and develop new markets for their existing products. This practice is called ________.






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Starbucks Coffee has recently begun selling and playing compilation CDs and is supporting its own XM satellite radio station. This represents which st...






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Which of the following entails reducing the business portfolio by eliminating products that no longer fit the company's overall strategy?






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Which of the following is NOT a reason that a firm might want to abandon products or markets?






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Each department in a company that carries out value-creating activities can be thought of as a link in the company's ________.






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Jack Welch, CEO at General Electric, said that "Companies can't give job security, only ________ can."






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Multinationals like Honda Motor Co. and Wal-Mart stores have designed programs to work closely with their suppliers to help them reduce their costs an...






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Which of the following is the marketing logic by which a company hopes to achieve profitable customer relationships?






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Lucy Ortiz is preparing a PowerPoint presentation of the marketing process to show at a sales meeting. ________ should appear in the center of her dia...






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A sound marketing strategy begins with which of the following?






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Your firm is attempting to divide up the total market to determine the best segments it can serve. Which is the correct order of doing so?






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The process of customer-driven marketing involves which of the following?






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Which of the following is the process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors?






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Your new employer has asked you, as a new marketing graduate, to develop a group of potential customers who might respond in a similar way to a given ...






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Which of the following involves evaluating each market segment's attractiveness and selecting one or more segments to enter?






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Which of the following is the place a product occupies in the consumer's mind relative to competition?






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Effective positioning begins with ________ the company's marketing offer in order to give consumers more perceived value.






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Which of the four Ps describes the goods-and-services combination the company offers to the target market?






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In the four Ps of the marketing mix, design, packaging, services, and variety all fall under the category of ________.






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Today the four Ps are compared to the four Cs. Product and place are called ________ and ________, respectively.






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In the marketing management functions, an SWOT analysis should ________ a marketing plan.






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In a basic SWOT analysis the "T" stands for ________.






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In a basic SWOT analysis, the "S" stands for ________.






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In SWOT analysis, which of the following would be considered a strength?






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In SWOT analysis, which of the following refers to factors in the external environment?






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The main section of the marketing plan presents a detailed ________ analysis of the current marketing situation.






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A marketing plan begins with an executive summary, which quickly overviews goals and ________.






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According to the textbook, your boss is most likely referring to ________ when she mentions "doing things right."






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IBM has its sales and marketing people assigned to markets in specific countries, regions, and districts. This is an example of which type of marketin...






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Which of the following is the most common approach to marketing organization?






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Berman Electric, a chain of 18 appliance stores, has a marketing organization in which specialists head different marketing activities. What is this t...






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Modern marketing departments are arranged in the following ways, EXCEPT which one?






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The ________ organizational format was first used by Procter and Gamble in 1929.






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The ________ organizational system's main advantage is that the company is organized around the needs of specific market segments.






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An increasingly large number of firms are changing their organizational focus from ________ to ________.






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Evaluating the results of marketing strategies and plans and taking corrective action to ensure that objectives are attained is called ________.






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The marketing control process entails the following steps in order: setting goals, ________, evaluating performance, and ________.






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Which of the following is NOT a step in the marketing control process?