Marketing MCQs

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A clothes retailer reduces the price of its jeans below cost price in order to attract customers. Which of the following describes this action by the ...






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An Australian shoe manufacturer creates a new logo to establish a global brand image. Which type of marketing strategy is it addressing?






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Which of the following aspects of marketing is NOT addressed by consumer law?






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The following diagram illustrates the market distribution of products J, K, L and M. Which of the following statements is correct?






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Clean Cut Mowers has invented and is marketing a silent lawn mower. There is no other mower like it on the market. Vanessa, the Marketing Director, ha...






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Fortunes Financial Advisory Service offers free entry in a competition to win a jet ski. The free entry is in return for the completion of a short sur...






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Gemima is conducting research to find out about product usage and perceptions of price among members of the public. She is stopping people in the shop...






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Consumers across the world recognise Coca-Cola as being a different product from Pepsi Cola. Which of the following explains this perception?






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Which of the following consumer choices is influenced by a psychological factor?






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An engineering business that has been producing pollution control components for ten years, is now redesigning components to meet new environmental st...






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Which of the following actions could a manufacturer take to become more environmentally sustainable in their products?






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A manufacturer of dog biscuits would like to segment the market. Which of the following is a segmentation strategy that the manufacturer could impleme...






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Which set of characteristics best describes the decline stage in the product life cycle?






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A local cinema asks customers for their postcode when they purchase tickets. This information is used to plan a marketing campaign. Which of the follo...






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Which of the following is an example of promotion as a marketing strategy for a new line of shampoo?






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A global pizza company changes the pizza sizes and toppings for each country in which it operates. What is this an example of?






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Academic Electronics produces microchip components for manufacturers of computer systems. What type of market is Academic Electronics servicing?






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Which of the following best describes selling-oriented marketing?






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A popular rock band has released a new CD. A large department store has decided to sell this CD at below cost price. What strategy is the store usin...






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A soft drink company has designed a multicolored bottle to market its new drink. Which marketing strategy is being used by the company?






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Ana purchased a new brand of football boots on the recommendation of her team-mates. Which factor influenced Ana's choice?






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A bank charges a fee to customers of other banks who use its ATM service. What is the pricing method being used by the bank?






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A business is offering next day delivery of cleaned and scaled fish to restaurants. What type of market is the business targeting?






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What is an example of market segmentation?






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A business has developed a product new to the market. It wishes to maximise the profit per item sold. Which pricing strategy should it use?






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Which of the following is an example of price discrimination?






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Which of the following includes ALL four elements of the marketing mix?






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The marketing manager for Product A wishes to move the product from its current position at A to A1. Which of the following strategies could the busin...






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The marketing manager for Product Y would like to maintain Product Y's current market positioning and customers. Which strategy would best achiev...






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A business sells jewellery to 15-20 year olds. Which type of market is the business targeting?