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Marketing
Marketing MCQs
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A clothes retailer reduces the price of its jeans below cost price in order to attract customers. Which of the following describes this action by the ...
Loss leader
Market leader
Strategic leader
Production leader
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An Australian shoe manufacturer creates a new logo to establish a global brand image. Which type of marketing strategy is it addressing?
Product
Price
Promotion
Place
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Which of the following aspects of marketing is NOT addressed by consumer law?
Warranties
Positioning
Implied conditions
Deceptive advertising
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The following diagram illustrates the market distribution of products J, K, L and M. Which of the following statements is correct?
Product J is distributed intensively and Product L is distributed selectively
Product J is distributed exclusively and Product M is distributed selectively
Product K is distributed intensively and Product M is distributed exclusively
Product K is distributed exclusively and Product L is distributed selectively
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Clean Cut Mowers has invented and is marketing a silent lawn mower. There is no other mower like it on the market. Vanessa, the Marketing Director, ha...
Cost pricing
Penetration
Price points
Skimming
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Fortunes Financial Advisory Service offers free entry in a competition to win a jet ski. The free entry is in return for the completion of a short sur...
Sugging
Implied conditions
Below-the-line promotion
Deceptive or misleading advertising
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Gemima is conducting research to find out about product usage and perceptions of price among members of the public. She is stopping people in the shop...
Engaging in sugging
Collecting primary data
Collecting secondary data
Engaging in personal selling
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Consumers across the world recognise Coca-Cola as being a different product from Pepsi Cola. Which of the following explains this perception?
Global web
Global branding
Standardised marketing
Differentiated marketing
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Which of the following consumer choices is influenced by a psychological factor?
Making food choices based on medical advice
Purchasing a generic brand in preference to a more expensive manufacturer's brand
Purchasing take-away food in order to provide more time for family interaction
Choosing a healthy food from the canteen rather than a deep-fried product, to encourage weight loss
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An engineering business that has been producing pollution control components for ten years, is now redesigning components to meet new environmental st...
Place
Price
Product
Promotion
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Which of the following actions could a manufacturer take to become more environmentally sustainable in their products?
Reduce packaging
Diversify products
Adopt minimum standards of labour
Research consumer attitudes towards its products
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A manufacturer of dog biscuits would like to segment the market. Which of the following is a segmentation strategy that the manufacturer could impleme...
Sourcing cheaper raw materials
Promoting to high income consumers
Changing the colour of the packaging
Rounding prices to the nearest fifty cents
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Which set of characteristics best describes the decline stage in the product life cycle?
Decreasing number of competitors, decreasing profits, high brand awareness
Decreasing number of competitors, decreasing profits, low brand awareness
Increasing number of competitors, increasing profits, high brand awareness
Increasing number of competitors, increasing profits, low brand awareness
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A local cinema asks customers for their postcode when they purchase tickets. This information is used to plan a marketing campaign. Which of the follo...
Market distribution
Service differentiation
Primary data collection
Secondary data collection
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Which of the following is an example of promotion as a marketing strategy for a new line of shampoo?
Creating a brand name
Making it available only in hair salons
Packaging in environmentally-friendly bottles
Advertising it as adding shine and volume to hair
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A global pizza company changes the pizza sizes and toppings for each country in which it operates. What is this an example of?
Differentiation
Standardization
Global branding
Global consumers
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Academic Electronics produces microchip components for manufacturers of computer systems. What type of market is Academic Electronics servicing?
Consumer
Industrial
Mass
Retail
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Which of the following best describes selling-oriented marketing?
Using aggressive advertising to persuade customers to purchase products
Satisfying the current and future preferences of customers to ensure long-term success
Pursuing production efficiencies to deliver quality products at prices that attract consumers
Enhancing the quality of working life to motivate staff to deliver high-quality goods and services
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A popular rock band has released a new CD. A large department store has decided to sell this CD at below cost price. What strategy is the store usin...
Price points
Market pricing
Price skimming
Loss leader pricing
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A soft drink company has designed a multicolored bottle to market its new drink. Which marketing strategy is being used by the company?
Place
Price
Product
Promotion
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Ana purchased a new brand of football boots on the recommendation of her team-mates. Which factor influenced Ana's choice?
Competitiveness
Economic
Psychological
Sociocultural
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A bank charges a fee to customers of other banks who use its ATM service. What is the pricing method being used by the bank?
Cost-based
Break-even
Market-based
Competition-based
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A business is offering next day delivery of cleaned and scaled fish to restaurants. What type of market is the business targeting?
Consumer
Intermediate
Resource
Wholesale
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What is an example of market segmentation?
A bank offering reward points to loyal customers
A breakfast cereal manufacturer using advertising to target specific age groups
A sporting goods store dividing the floor space into sections to assist with customer flow
A biscuit manufacturer repackaging its product as a result of increased market competition
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A business has developed a product new to the market. It wishes to maximise the profit per item sold. Which pricing strategy should it use?
Loss-leader
Penetration
Price-points
Skimming
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Which of the following is an example of price discrimination?
Advertising free installation but charging a fee
Charging consumers for an extended warranty period
Offering pensioners cheaper prices than non-pensioners
Selling at the retail price imposed by the manufacturer
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Which of the following includes ALL four elements of the marketing mix?
Credit terms, positioning, segmentation, pricing
Advertising, warranties, pricing, public relations
Discounting, packaging, advertising, distribution
Personal selling, branding, warehousing, publicity
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The marketing manager for Product A wishes to move the product from its current position at A to A1. Which of the following strategies could the busin...
Price skimming
Increasing price
Penetration pricing
Loss leader pricing
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The marketing manager for Product Y would like to maintain Product Y's current market positioning and customers. Which strategy would best achiev...
Reducing the price
Using intensive distribution
Developing a loyalty scheme
Advertising weekly in free local newspapers
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A business sells jewellery to 15-20 year olds. Which type of market is the business targeting?
Consumer
Intermediate
Niche
Resource
