Marketing Channels and Wholesaling MCQs

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Intermediaries make possible the flow of products from producers to buyers by performing three basic functions:






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The most indirect channel would be best suited when there are:






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An example of an Internet marketing channel would be:






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Independently owned distribution firms that take title to goods are:






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The combination of succession stages of production and distribution under a single ownership is:






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The most visible variation of contractual systems is:






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The final choice of a marketing channel by a producer depends on several factors such as environmental, consumer, company and:






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Achieving the best coverage of the target market requires attention to the density type of retail operations to be used. These are three choices:






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Washers and stoves would normally use:






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Intermediaries outside Western Europe and North America tend to be:






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The dominant members of distribution in Japan is:






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When members of a channel have problems with each other this is called:






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When there is trouble between different levels in a channel like ________ a wholesaler and manufacturer this is called:






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Which of the following statements about Gateway computers is NOT true?






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Trouble that occurs at the same level between intermediaries, like two retailers, is called:






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What member of the channel coordinates, directs, and supports other channel members?






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Channel captains can influence the behaviour of others in four ways: (a) economic, (b) expertise, (c) identification, and:






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Conflicts in marketing channels are typically resolved through exercising influence or through:






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Although not illegal, it can be reviewed as anticompetition is some situations:






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A supplier’s attempt to stipulate to whom and where distributors may resell their products to is known as