Marketing Management MCQs

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Marketing is best defined as:






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The expansion of the definition of marketing to include nonbusiness activities adds which one of these examples to the field of marketing?





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Tom goes to a vending machine, deposits 50 pence, and receives a Cola. Which one of the following aspects of the definition of marketing is focused o...






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The marketing environment is BEST described as being:






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A physical, concrete product you can touch is:






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Chimney Sweeps employs people to clean fireplaces and chimneys in homes and apartments. The firm is primarily the marketer of:






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Which one of the following statements by a company chairman best reflects the marketing concept?






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The marketing concept is a way of thinking or a management philosophy that affects:






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If VonAir, a hairdryer manufacturer, is focusing on customer satisfaction, it will find that what consumers really want is:






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The XKL company wants to adopt the marketing concept. To be consistent with this move, it should adopt which of the following philosophies?






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Boldnew, the maker of a highly innovative light bulb, finds that it has excess stocks . The firm increases its advertising budget by 50 per cent and ...






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Which of the following is an example of a problem that may arise in the implementation of the marketing concept?






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Most specifically, marketing strategy:






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All of the following are marketing management tasks EXCEPT:






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If Erin Farm Insurance saw a sudden increase in the number of farmers seeking flood insurance in Ireland due to major floods in Britain, the floods w...






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A change in the minimum drinking age in the United Kingdom presents a change in which of the following for Bass Brewery?






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If Good Invest was to perceive that consumers within a particular group were becoming more conservative in their investing, and thus developed more p...






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Capri is a brand of cigarette that is low tar and slim in design to appeal to women. In this instance, women comprise Capri:






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When DuPont develops new carpets that are highly stain resistant and durable, it must educate consumers about the product benefits. This calls for ac...






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Marketing efforts are specifically aimed at:






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Premier, a smokeless cigarette, failed because it could not be easily lit with a match. This failure was due to:






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The type of product that results from applying human and mechanical efforts to people or objects is:






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Parents Against Drunk Drivers is a group that acts to change attitudes and laws about driving under the influence of alcohol. This group primarily ma...






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When Campbell introduced its line of low-sodium soups in response to consumer demand, it was following which one of the following philosophies?






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The marketing concept is a philosophy that states that an organization should try to satisfy customers needs and at the same time:






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Volvo places steel beams in the doors of its cars to:






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If Nissan finds that it can engineer its Micra to go faster and, regardless of whether or not customers are interested in more speed, decides to make...






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American Express implements a programme of calling its current cardholders to find out what, if any, changes they would like to see in the services p...






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First National Bank launches an innovative in-home banking system tied to personal computers. The product is not widely accepted because bank custome...






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The two components of a marketing strategy are:






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Kelly is a marketing manager for a large consumer foods company. She is studying distribution, promotion, and price of the company product. Kelly is ...






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Evaluating marketing performance by comparing it to established standards is part of:






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A marketing manager for a small computer manufacturer is analyzing the potential effects of political, legal, social, and economic forces on the firm...






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Polaroid is aiming its Cool Cam camera at teenagers. Teenagers are Polaroid:






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McDonald runs advertisements featuring children, senior citizens, and minority groups. These ads indicate that the company:






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The two steps of developing a marketing strategy include selecting and analyzing a target market and:






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The marketing mixes of organizations that market services include product, price, promotion, place and:






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The costs of marketing activities account typically for what proportion of consumer spending on goods and services?






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If Burger King was to offer Whoppers at 99 pence to increase sales, it is altering the --------- element of the marketing mix.






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If IBM was concerned about the interest rate it must pay in the next quarter to acquire needed financial resources, this concern would involve which ...






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To effectively monitor changes in the marketing environment, marketers must engage in:






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If Cadburys found a magazine article which provided key informationon the television viewing habits of heavy buyers of chocolate, this would be an ex...






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Jenkins is a small retail chain in South Wales. When considering changes in its marketing strategy, the firm management looks only at changes in shop...






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Many marketers view political forces as:






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Which one of the following statements about self-regulatory programmes is FALSE?






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Why is a high material standard of living simply not enough in society today?






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Marketing strategy during a recession should include:






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If the Kellogg Company decides to build a new cereal plant because it anticipates the next five years will bring low unemployment and increases in bu...






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In a period of recovery, the best marketing strategy for Electrolux would be characterized by which of the following?






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Why are marketers interested in the level of disposable income?






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Which of the following companies would probably be most interested in tracking discretionary income levels?






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What type of competitive structure exists when a firm produces a product that has no close substitutes?






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In the beer industry, a few large brewers supply the majority of the market. The brewing industry is an example of which of the following competitive...






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Which of the following firms would most likely have a monopoly for its competitive environment?






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Essex Office Products has decided to use a particular competitive tool that it feels will have a major impact. Its consultant, Dr. Bell, contends tha...






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A small hardware store whose only competitor is a huge discount store would be least likely to use which competitive tool?






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Technology assessment is:





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When Bell Laboratories attempts to anticipate the effect of new products and processes on its own innovations, other business organisations, and soci...






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If RCA developed a new technology that made 3-D imagery possible through the use of videotape played on an advanced television set, it would be more ...






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Which of the following represents an output from the marketing environment?






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Compaq Computers collects information about political, legal, regulatory, societal, economic, competitive and technological forces that may affect it...






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When Pepsi Co takes the information collected through research and attempts to assess and interpret what it means for its soft drink marketing effort...






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After Compaq Computers gathers information related to its marketing environment, it attempts to define current environmental changes and predict futu...






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If cigarette manufacturers were to lobby Parliament to get restrictions on cigarette advertising eased, their environmental response would best be de...






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There are two major categories of laws that directly affect marketing practices: procompetitive legislation and:






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If the National Association of Hoisery Manufacturers sets guidelines for its member firms to follow regarding the use of unethical practices, it is e...






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The consumer movement is:






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Lynx has demonstrated against the sale of coats made of animal furs. This group efforts to change shoppers attitudes represents ---------- for fur re...






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The period in the business cycle in which there is extremely high unemployment, low wages, minimum total disposable income, and a lack of confidence ...






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In a period of recession, which of the following products would probably see the smallest negative impact on sales?






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In terms of consumer demand and spending behavior, marketers are most interested in:






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Income left over after an individual pays taxes and purchases the basic necessities of food, clothing and shelter is called:






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By offering credit through its shops, Allied, the furniture and carpet retailer, is trying to get consumers to:






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Mixed concrete cannot be shipped further than 25 miles because the concrete might harden in the truck. Antrim County Concrete Company is the only sup...






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A comprehensive spending pattern:






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A spending pattern that indicates the annual amounts households spend for particular products within a general product class is called:






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What type of competitive structure exists when a few sellers control a large portion of the supply of a product?






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The type of competitive structure that exists when a firm with many potential competitors attempts to develop a differential marketing strategy to es...






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What is the name of the procedure used to predict the effects of new products and processes on a firm or on society in general?






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Which of these statements BEST describes international marketing?






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When a firm products are marketed outside its home market and home production is used to supply these markets, the firm is engaging in






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Standardised Nike and Adidas shoes worldwide is an example of






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Levi Strauss markets its blue jeans in many countries, developing its marketing strategy as if the world is a single entity. This approach to selling...






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Swiss-based Nestle takes a global approach to marketing its chocolate products, it probably finds that which of the following is MOST easily standard...






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Cultural differences have implications for the development of a marketing mix. Culture includes






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Taxes levied by a nation on goods bought outside its borders and brought in are called






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Taxes levied on imports into a country are called:






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When a glove manufacturer is allowed to sell only a certain number of plastic gloves in a particular country, the firm is facing






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The gross domestic product is






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Select the TRUE statement.






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Wal-Mart, a USA retailer, is currently expanding its stores into Canada and Mexico. This expansion is being facilitated by






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Which of the following countries has made the greatest inroads into world markets?






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The Grummond Group buys computer peripherals in industrialised countries and sells them to developing countries. Grummond would most likely be classi...






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What level of commitment in international marketing is most attractive when the political and economic stability of a foreign country is questionable...






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A partnership between a domestic firm and a foreign firm is known as






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Techno Ltd. buys goods in one country and sells these to buyers in another country. Techno Ltd. is






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Franchising is a common route to internationalization used by






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When two companies, who are usually rivals, come together to do business on a worldwide basis, this partnership is known as a






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Global marketing is






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The Chairman of Unilever states that the world is just one big market. He feels anyone not taking this stance is systematically passing up profitable...