Applied Business Research
ACAMS Practice Questions
Accounting Cycle and Classifying Accounts
Accounting For Managers
Accounting for Merchandising Activities
Accounting for Pensions
Accounting Information Systems
Activity Based Costing
Adjusting Accounts for Financial Statements
Advanced Business Economics
Advertising and Public Relations
Advertising and Sales Promotion
An Overview of International Business
Analysis and Forecasting Techniques
Analyzing and Recording Transactions
Asset Demand and Supply under Uncertainty
Auditing and Attestation
Behavioral and Allied Sciences
Bonds and Long Term Notes Payable
Business Analytics & Technology Management Chapter 2
Business Analytics & Technology Management Chapter 3
Business Analytics & Technology Management Chapter 4
Business Analytics & Technology Management Chapter 5
Business Analytics & Technology Management Chapter 6
Business and Company Law
Business Ethics and Governance
Business Ethics Exam
Business Law Study guide
Business Organisations and Environment
Business organization and systems
Business Process Performance
California Real Estate
Capital Budgeting and Managerial Decisions
Changes in Accounting Principles
Changing Marketing Environment
Consolidated Financial Statements
Corporate and Business Law
Cost Accounting Final exam
Cost Accumulation Systems
Cost Allocation Techniques
Cost and Managerial Accounting
Cost of Capital
Cost Terms and Classifications
Cost Volume Profit Analysis
Currency Exchange Rates
Customer Relationships and Value
CVP Analysis and Marginal Analysis
Debt and Bankruptcy
Decision Makers Household Sector
Demand for Money
Derivative Instruments and Hedging Activities
Dividends, Shares, and Income
Elasticities of Demand and supply
Employee Training and Development
Environments of Business
Essence of Management
Ethical and Professional Standards
Ethics and Social Responsibility
Ethics for Management Accountants
External Financial Statements and Revenue Recognition
Federal Securities Acts
Financial and the Nonfinancial Sectors
Financial Decision Making
Financial Intermediaries and Financial Markets
Financial Markets and Securities Offerings
Financial Statements and Accounting Transactions
Flexible Budgets and Standard Costs
Florida Real Estate MCQs
Fraud Internal Control and Cash
Fundamental Accounting Principles
Global Marketing and World Trade
Governmental Accounting State and Local
Health and Life Comprehensive Exam
Health and Life Practice Questions
Human Resource Management
Human Resource Management HRM
Human Resource Planning
Importance of Business Economics
Insurance and Risk Management
Insurance License Texas Life and Health
Integrated Marketing Communications and Direct Marketing
Interactive Marketing and Electronic Commerce
Internal Auditing and Systems Controls
Internal Control and Cash
International Trade and Globalisation
Interpersonal and Organizational Communication
Introduction to Business
Introduction to Human Resource Management
Introduction to Human Resources Assessment
Investment Risk and Portfolio Management
Job Order Costing
Life and Health Insurance
Life Insurance Basics
Life Insurance Policies
Life Insurance Policy
Long Term Investment
Long Term Securities
Management and Cost Accounting
Managerial Accounting Concepts and Principles
Managing Organizational Change
Managing Production and Operations
Managing Products and Brands
Market Segmentation Targeting and Positioning
Marketing and Corporate Strategies
Marketing Channels and Wholesaling
Master Budgets and Planning
Mergers and Acquisitions
Money and Banking
National Health Insurance
Not For Profit Accounting
Organization and Operation of Corporations
Organizational Behavior Essentials
Organizational Markets and Buyer Behaviour
Organizational Structure and Design
Personal Selling and Sales Management
Principles and Practices of Management
Production and Operations Management
Profitability Analysis and Analytical Issues
Profitability Analysis and Decentralization
Property Plant and Equipment
Property Plant and Equipment Exam
Reporting and Analyzing Cash Flows
Reporting and Analyzing Long Lived Assets
Reporting and Analyzing Receivables
Responsibility Accounting and Performance Measures
Risk and Procedures for Control
Service Department Costing
Short Term Financing
Short Term Investment
Standard Costs and Variance Analysis
State Health Insurance
Statement of Cash Flow
Statement of Comprehensive Income
Statement of Financial Position
Stock Market and Stock Prices
Strategic Marketing Process
Structure of Interest Rates
Succession and Transfer Taxes
Supply Chain and Logistics Management
System Analysis and Design
Texas Real Estate
The Management Challenge
Total Quality Management
Understanding Exchange Rates
Understanding Interest Rates
Understanding Interest Rates Determinants
Value Added Tax
Marketing Management MCQs
Marketing is best defined as:
matching a product with its market.
promoting and selling products.
facilitating satisfying exchange relationships.
distributing products at the right price to stores
The expansion of the definition of marketing to include nonbusiness activities adds which one of these examples to the field of marketing?
Proctor and Gamble selling toothpaste.
PepsiCo selling soft drinks.
St. Pauls Church attracting new members.
Tom goes to a vending machine, deposits 50 pence, and receives a Cola. Which one of the following aspects of the definition of marketing is focused o...
Satisfaction of organizational goals.
Product pricing and distribution.
The marketing environment is BEST described as being:
composed of controllable variables.
composed of variables independent of one another.
an indirect influence on marketing activity.
dynamic and changing.
A physical, concrete product you can touch is:
Chimney Sweeps employs people to clean fireplaces and chimneys in homes and apartments. The firm is primarily the marketer of:
Which one of the following statements by a company chairman best reflects the marketing concept?
We have organized our business to make certain that we satisfy customer needs.
We believe that the marketing department must organize to sell what we produce.
We try to produce only high quality, technically efficient products.
We try to encourage company growth
The marketing concept is a way of thinking or a management philosophy that affects:
most efforts of the organisation
mainly the efforts of sales personnel
mainly customer relations
only business organisations
If VonAir, a hairdryer manufacturer, is focusing on customer satisfaction, it will find that what consumers really want is:
Higher heat settings
The XKL company wants to adopt the marketing concept. To be consistent with this move, it should adopt which of the following philosophies?
The customer is always right
Making money is our business
Sell, sell, sell
Keep prices low
Boldnew, the maker of a highly innovative light bulb, finds that it has excess stocks . The firm increases its advertising budget by 50 per cent and ...
Which of the following is an example of a problem that may arise in the implementation of the marketing concept?
By satisfying one segment in society, a firm contributes to the dissatisfaction of other segments.
Consumers do not understand what the marketing concept is.
Dealers do not support the marketing concept.
A product may fit the needs of too many segments.
Most specifically, marketing strategy:
is concerned with key decisions required to reach an objective
encompasses selecting and analysing a target market and creating and maintaining an appropriate marketing mix
expands geographic boundaries of markets to serve larger geographic areas
involves determining the direction and objectives of marketing management
All of the following are marketing management tasks EXCEPT:
organising marketing activities.
co-ordinating marketing activities.
project development and analysis.
If Erin Farm Insurance saw a sudden increase in the number of farmers seeking flood insurance in Ireland due to major floods in Britain, the floods w...
A change in the minimum drinking age in the United Kingdom presents a change in which of the following for Bass Brewery?
If Good Invest was to perceive that consumers within a particular group were becoming more conservative in their investing, and thus developed more p...
responding to the marketing environment
changing its target market
developing a sales orientation
changing its organization structure
Capri is a brand of cigarette that is low tar and slim in design to appeal to women. In this instance, women comprise Capri:
When DuPont develops new carpets that are highly stain resistant and durable, it must educate consumers about the product benefits. This calls for ac...
Marketing efforts are specifically aimed at:
distributing "something of value" to buyers and sellers.
facilitating satisfying exchange relationships.
developing new products for target markets.
understanding buyer behaviour to meet buyer needs.
Premier, a smokeless cigarette, failed because it could not be easily lit with a match. This failure was due to:
lack of customer satisfaction.
The type of product that results from applying human and mechanical efforts to people or objects is:
Parents Against Drunk Drivers is a group that acts to change attitudes and laws about driving under the influence of alcohol. This group primarily ma...
When Campbell introduced its line of low-sodium soups in response to consumer demand, it was following which one of the following philosophies?
The marketing concept is a philosophy that states that an organization should try to satisfy customers needs and at the same time:
increase market share.
achieve the organization goals.
always produce high
Volvo places steel beams in the doors of its cars to:
reduce the possibility of accidents
increase short run customer satisfaction
increase long run customer satisfaction
add style to its cars
If Nissan finds that it can engineer its Micra to go faster and, regardless of whether or not customers are interested in more speed, decides to make...
American Express implements a programme of calling its current cardholders to find out what, if any, changes they would like to see in the services p...
First National Bank launches an innovative in-home banking system tied to personal computers. The product is not widely accepted because bank custome...
Establishment of a customer information system
Top management commitment
The two components of a marketing strategy are:
marketing objectives and promotion
marketing mix and marketing objectives
target market and marketing mix
target markets and promotions
Kelly is a marketing manager for a large consumer foods company. She is studying distribution, promotion, and price of the company product. Kelly is ...
Evaluating marketing performance by comparing it to established standards is part of:
organizing marketing activities
coordinating marketing activities
A marketing manager for a small computer manufacturer is analyzing the potential effects of political, legal, social, and economic forces on the firm...
Polaroid is aiming its Cool Cam camera at teenagers. Teenagers are Polaroid:
McDonald runs advertisements featuring children, senior citizens, and minority groups. These ads indicate that the company:
is production oriented.
considers only environmental factors.
has several target markets.
The two steps of developing a marketing strategy include selecting and analyzing a target market and:
selecting a group of persons towards which the firm should direct its marketing efforts.
developing marketing objectives to meet organization goals
deciding how to organize the marketing department to meet customer needs.
developing a marketing mix that precisely meets the needs of individuals in the target market.
The marketing mixes of organizations that market services include product, price, promotion, place and:
The costs of marketing activities account typically for what proportion of consumer spending on goods and services?
If Burger King was to offer Whoppers at 99 pence to increase sales, it is altering the --------- element of the marketing mix.
If IBM was concerned about the interest rate it must pay in the next quarter to acquire needed financial resources, this concern would involve which ...
A marketing environment input
Its marketing mix
Its marketing approach
A marketing environment output
To effectively monitor changes in the marketing environment, marketers must engage in:
use of the marketing concept
environmental scanning and analysis
If Cadburys found a magazine article which provided key informationon the television viewing habits of heavy buyers of chocolate, this would be an ex...
Jenkins is a small retail chain in South Wales. When considering changes in its marketing strategy, the firm management looks only at changes in shop...
passive and proactive
aggressive and proactive
dominant and proactive
passive and reactive
Many marketers view political forces as:
simple to recognize
beyond their control
Which one of the following statements about self-regulatory programmes is FALSE?
they are usually less expensive than governmental ones
their guidelines are generally more realistic and operational
nongovernmental ones have neither the tools nor the authority to enforce guidelines
the guidelines are generally stricter than governmental ones
Why is a high material standard of living simply not enough in society today?
people desire a variety of intangible benefits from products
human beings never totally satisfy their desires
material goods are not for the purpose of happiness
people also desire a high degree of quality in their lives
Marketing strategy during a recession should include:
a reduction in the expenditures for new product development
a reduction in advertising
promotional efforts that promote value and utility
increases in expenditures for marketing operations
If the Kellogg Company decides to build a new cereal plant because it anticipates the next five years will bring low unemployment and increases in bu...
In a period of recovery, the best marketing strategy for Electrolux would be characterized by which of the following?
Why are marketers interested in the level of disposable income?
it accurately represents future buying power
it increases current buying power
it is what is left after taxes to buy luxuries with
it is a ready source of buying power
Which of the following companies would probably be most interested in tracking discretionary income levels?
The Post Office
Kraft General Foods
What type of competitive structure exists when a firm produces a product that has no close substitutes?
In the beer industry, a few large brewers supply the majority of the market. The brewing industry is an example of which of the following competitive...
Which of the following firms would most likely have a monopoly for its competitive environment?
Post Office Parcel Services
Telecom Car Phones
Essex Office Products has decided to use a particular competitive tool that it feels will have a major impact. Its consultant, Dr. Bell, contends tha...
A small hardware store whose only competitor is a huge discount store would be least likely to use which competitive tool?
Technology assessment is:
assessing how much technology has been incorporated into an organisation
assessing how much technology one wants to put into a company in the future
assessing the cost of new technology to determine whether a firm can afford to use it
When Bell Laboratories attempts to anticipate the effect of new products and processes on its own innovations, other business organisations, and soci...
If RCA developed a new technology that made 3-D imagery possible through the use of videotape played on an advanced television set, it would be more ...
low price advantage
Which of the following represents an output from the marketing environment?
Money borrowed by Liverpool F.C. to help finance its operations
Nike television advertising campaign featuring a leading sports personality
Information on shoppers attitudes purchased by Debenhams Department Stores
Steel purchased by Volvo to be used in producing cars
Compaq Computers collects information about political, legal, regulatory, societal, economic, competitive and technological forces that may affect it...
survey of environment
marketing information analysis
When Pepsi Co takes the information collected through research and attempts to assess and interpret what it means for its soft drink marketing effort...
After Compaq Computers gathers information related to its marketing environment, it attempts to define current environmental changes and predict futu...
survey of environment
If cigarette manufacturers were to lobby Parliament to get restrictions on cigarette advertising eased, their environmental response would best be de...
There are two major categories of laws that directly affect marketing practices: procompetitive legislation and:
consumer protection legislation
unfair trade practices laws
trading standards legislation
consumer price discrimination legislation
If the National Association of Hoisery Manufacturers sets guidelines for its member firms to follow regarding the use of unethical practices, it is e...
The consumer movement is:
against foreign imports that are much cheaper than products produced in the home market
a movement that is trying to improve consumer satisfaction
a social movement that is able to challenge big business practices
a diverse group of individuals, groups and organizations attempting to protect the rights of consumers
Lynx has demonstrated against the sale of coats made of animal furs. This group efforts to change shoppers attitudes represents ---------- for fur re...
a societal force
an economic force
The period in the business cycle in which there is extremely high unemployment, low wages, minimum total disposable income, and a lack of confidence ...
In a period of recession, which of the following products would probably see the smallest negative impact on sales?
HP baked beans
In terms of consumer demand and spending behavior, marketers are most interested in:
Income left over after an individual pays taxes and purchases the basic necessities of food, clothing and shelter is called:
By offering credit through its shops, Allied, the furniture and carpet retailer, is trying to get consumers to:
decrease both disposable and discretionary income
expand disposable income at the expense of discretionary income
expand current buying power at the expense of future buying power
expand both disposable income and wealth
Mixed concrete cannot be shipped further than 25 miles because the concrete might harden in the truck. Antrim County Concrete Company is the only sup...
A comprehensive spending pattern:
shows the percentages of annual family expenditures allotted to general classes of goods and services
indicates the annual amounts spent by families for specific products within a general product class
shows the annual discretionary income of consumers
is used to determine the precise buying power of individuals
A spending pattern that indicates the annual amounts households spend for particular products within a general product class is called:
a consumer spending pattern
a product specific spending pattern
a behavioural spending pattern
a comprehensive spending pattern
What type of competitive structure exists when a few sellers control a large portion of the supply of a product?
The type of competitive structure that exists when a firm with many potential competitors attempts to develop a differential marketing strategy to es...
What is the name of the procedure used to predict the effects of new products and processes on a firm or on society in general?
Which of these statements BEST describes international marketing?
developing and performing marketing activities across national boundaries.
the exporting of goods and services.
the creation of value and the exchange of value between countries.
having firms with operations or subsidiaries located in many countries.
When a firm products are marketed outside its home market and home production is used to supply these markets, the firm is engaging in
Standardised Nike and Adidas shoes worldwide is an example of
Levi Strauss markets its blue jeans in many countries, developing its marketing strategy as if the world is a single entity. This approach to selling...
Swiss-based Nestle takes a global approach to marketing its chocolate products, it probably finds that which of the following is MOST easily standard...
Cultural differences have implications for the development of a marketing mix. Culture includes
a country political system and national laws.
the concepts, values, and tangible items that make up a particular society.
a measure of a nation economic standing.
quotas on imports and stringent health and safety requirements.
Taxes levied by a nation on goods bought outside its borders and brought in are called
Taxes levied on imports into a country are called:
When a glove manufacturer is allowed to sell only a certain number of plastic gloves in a particular country, the firm is facing
a restrictive product standard.
The gross domestic product is
a measure of the profit made by all firms in the nation.
the average annual earnings per person in the nation.
a measure of the types of products produced by a nation
an overall measure of a nation economic standing
Select the TRUE statement.
Legislation regulating marketing in many foreign countries is being eased.
A government attitude toward cooperation with importers has little impact on marketing to that country
Refusing to give payoffs and bribes in some foreign countries may put the marketer at a competitive disadvantage.
Bribes and payoffs are considered unethical in all countries and cultures
Wal-Mart, a USA retailer, is currently expanding its stores into Canada and Mexico. This expansion is being facilitated by
the European Union.
the North American Free Trade Agreement.
the Pacific Rim Unification Act.
the Latin American Free Trade Association.
Which of the following countries has made the greatest inroads into world markets?
The Grummond Group buys computer peripherals in industrialised countries and sells them to developing countries. Grummond would most likely be classi...
What level of commitment in international marketing is most attractive when the political and economic stability of a foreign country is questionable...
A partnership between a domestic firm and a foreign firm is known as
a joint venture.
an international partnership.
a multinational enterprise
Techno Ltd. buys goods in one country and sells these to buyers in another country. Techno Ltd. is
a licensing company
a trading company
a multinational company
Franchising is a common route to internationalization used by
When two companies, who are usually rivals, come together to do business on a worldwide basis, this partnership is known as a
Global marketing is
the development of marketing strategies for the entire world or major regions of the world.
performing marketing activities across national boundaries.
the creation of value and the exchange of value between countries.
having firms with operations or subsidiaries located in many countries.
The Chairman of Unilever states that the world is just one big market. He feels anyone not taking this stance is systematically passing up profitable...
full-scale international marketing.
Copyright © 2015
| All Rights Reserved