Marketing and Corporate Strategies MCQs

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The corporate level is where top management directs:






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Setting corporate goals provides:






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A corporate strategy consists of a consumer corporate ________:






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The ratio of sales revenue to total industry sales is a company’s:






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The business unit strategy has three major components:






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A business unit goal is a _______ target the business unit sales to react in an effort to achieve its mission.






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The Holiday Inn, Burlington statement, "If a customer has a need or want, we fill it." is an example of a:






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A useful framework used to assess a company’s investments/divisions is called:






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Cash cows are SBU’s that typically generate:






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Business unit competencies should be distinctive enough to provide a(n):






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TQM is a strategy that is designed to change the quality of a product to satisfy customer needs by using the concept of _________:






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The functional departments, such as marketing respond to the corporate and business strategic directions by creating:






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The strategic marketing process is how an organization allocates its marketing mix resources to reach its:






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An effective short-hand summary of the situation analysis is a:






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In the strategic marketing process, once you get results you go into the:






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Rollerblade had four market-product strategies to expand sales. They included (1) market penetration, (2) product development, (3) market development ...






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Aggregating prospective buyers into groups is called:






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A cohesive marketing mix consists of the product, promotion, price, and






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One key to effective implementation is setting:






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Kodak wasted $100 million launching its APS camera in 1997 because they could not stock store shelves and could not:






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A good, service, or idea consisting of a bundle of tangible and intangible attributes that can satisfy consumers is called a:






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An item consumed in one or a few uses is called a:






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Products purchased by the ultimate consumer are called:






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Consumer goods are classified as convenience, shopping, specialty and:






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A consumer good that is usually expensive and is usually found in a very limited number of places, would be a:






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Burial insurance would be an example of what type of consumer good:






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A major characteristic of industrial good is that their sales are often the result of:






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Items that are used in producing other goods and services are the second classification of industrial goods.






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According to the Consumer and Corporate Affairs Canada (CCAC), a product can be labelled new for how long?






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Only minor changes in behavior constitute what kind of innovation?






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Products fail because of both marketing and nonmarketing factors. Which of the following is a nonmarketing factor?






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Developing a successful new product may sometimes involve luck, but more often it involves having a product that has a significant product differences...






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The 1st stage of a new - product strategy development program could be:






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3M has been very successful in introducing new products. That success has been attributed to their use of:






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Companies often analyze consumer complaints or problems to discover:






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The scoring and evaluation stage of the new product process can be done:






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The last checkpoint before significant capital is invented in a prototype in the new product process is:






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Often a product is developed and tested then:






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Test marketing for cars would probably take place in what city?






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The purpose of this stage is to "position and offer product in the market place" using perceptual maps and regional rollouts.