ACAMS Practice Questions
Accounting Cycle and Classifying Accounts
Accounting For Managers
Accounting for Merchandising Activities
Accounting for Pensions
Accounting Information Systems
Activity Based Costing
Adjusting Accounts for Financial Statements
Advanced Business Economics
Advertising and Public Relations
Advertising and Sales Promotion
An Overview of International Business
Analysis and Forecasting Techniques
Analyzing and Recording Transactions
Asset Demand and Supply under Uncertainty
Auditing and Attestation
Behavioral and Allied Sciences
Bonds and Long Term Notes Payable
Business Analytics & Technology Management Chapter 2
Business Analytics & Technology Management Chapter 3
Business Analytics & Technology Management Chapter 4
Business Analytics & Technology Management Chapter 5
Business Analytics & Technology Management Chapter 6
Business and Company Law
Business Ethics and Governance
Business Ethics Exam
Business Law Study guide
Business Organisations and Environment
Business organization and systems
Business Process Performance
California Real Estate
Capital Budgeting and Managerial Decisions
Changes in Accounting Principles
Changing Marketing Environment
Consolidated Financial Statements
Corporate and Business Law
Cost Accounting Final exam
Cost Accumulation Systems
Cost Allocation Techniques
Cost and Managerial Accounting
Cost of Capital
Cost Terms and Classifications
Cost Volume Profit Analysis
Currency Exchange Rates
Customer Relationships and Value
CVP Analysis and Marginal Analysis
Debt and Bankruptcy
Decision Makers Household Sector
Demand for Money
Derivative Instruments and Hedging Activities
Dividends, Shares, and Income
Elasticities of Demand and supply
Employee Training and Development
Environments of Business
Essence of Management
Ethical and Professional Standards
Ethics and Social Responsibility
Ethics for Management Accountants
External Financial Statements and Revenue Recognition
Federal Securities Acts
Financial and the Nonfinancial Sectors
Financial Decision Making
Financial Intermediaries and Financial Markets
Financial Markets and Securities Offerings
Financial Statements and Accounting Transactions
Flexible Budgets and Standard Costs
Florida Real Estate MCQs
Fraud Internal Control and Cash
Fundamental Accounting Principles
Global Marketing and World Trade
Governmental Accounting State and Local
Health and Life Comprehensive Exam
Health and Life Practice Questions
Human Resource Management
Human Resource Management HRM
Human Resource Planning
Importance of Business Economics
Insurance and Risk Management
Insurance License Texas Life and Health
Integrated Marketing Communications and Direct Marketing
Interactive Marketing and Electronic Commerce
Internal Auditing and Systems Controls
Internal Control and Cash
Interpersonal and Organizational Communication
Introduction to Business
Introduction to Human Resource Management
Introduction to Human Resources Assessment
Investment Risk and Portfolio Management
Job Order Costing
Life and Health Insurance
Life Insurance Basics
Life Insurance Policies
Life Insurance Policy
Long Term Investment
Long Term Securities
Management and Cost Accounting
Managerial Accounting Concepts and Principles
Managing Organizational Change
Managing Production and Operations
Managing Products and Brands
Market Segmentation Targeting and Positioning
Marketing and Corporate Strategies
Marketing Channels and Wholesaling
Master Budgets and Planning
Mergers and Acquisitions
Money and Banking
National Health Insurance
Not For Profit Accounting
Organization and Operation of Corporations
Organizational Behavior Essentials
Organizational Markets and Buyer Behaviour
Organizational Structure and Design
Personal Selling and Sales Management
Principles and Practices of Management
Production and Operations Management
Profitability Analysis and Analytical Issues
Profitability Analysis and Decentralization
Property Plant and Equipment
Property Plant and Equipment Exam
Reporting and Analyzing Cash Flows
Reporting and Analyzing Long Lived Assets
Reporting and Analyzing Receivables
Responsibility Accounting and Performance Measures
Risk and Procedures for Control
Service Department Costing
Short Term Financing
Short Term Investment
Standard Costs and Variance Analysis
State Health Insurance
Statement of Cash Flow
Statement of Comprehensive Income
Statement of Financial Position
Stock Market and Stock Prices
Strategic Marketing Process
Structure of Interest Rates
Succession and Transfer Taxes
Supply Chain and Logistics Management
System Analysis and Design
Texas Real Estate
The Management Challenge
Total Quality Management
Understanding Exchange Rates
Understanding Interest Rates
Understanding Interest Rates Determinants
Value Added Tax
Strategic Marketing Process
Strategic Marketing Process MCQs
The relationship between the expense of marketing effort and the marketing results obtained is called:
sales ratio function.
sales response function.
The "S" shape of a sales response function is due to:
rising production costs and diminishing demand.
reduced cost and increasing marginal returns.
initially increasing and then diminishing marginal returns of additional marketing expenditures.
decreasing costs as a result of marketing economies of scale.
Share points are:
the weighted number of target market revenues relative to all target markets within a firm.
measurements based on million dollar increments of industry revenue.
percentage points of market share.
percentage points of revenue generated by different products within one firm.
Which of the following is NOT a step in the planning phase of the strategic marketing process?
Marketing program development
Market-product focus and goal setting
Long-range marketing plans:
sequence the details of day-to-day activities dealing with the implementation of a product strategy in the strategic marketing process.
deal with marketing goals and strategies for a product, product line, or entire firm for a single year.
forecast anticipated revenue for each year during a two to five year period.
cover marketing activities from two to five years into the future.
Documents that deal with the marketing goals and strategies for a product, product line, or entire firm for a single year are called:
annual production estimates.
annual sales forecasts.
annual marketing plans.
annual budget projections.
A generic business strategy is intended for which type of firm?
Any firm regardless of the product or industry.
Based on relative competitive scope (broad target to narrow target) and source of competitive advantage (lower cost to differentiation), Porter’s fo...
What purpose does a market-product grid serve?
Shows the fastest areas of industry growth
Enumerates all possible competitive firms
Helps identify important trade-offs in the strategic marketing process.
Pinpoints alternatives and uncertainties.
At which stage of the product life cycle would a market-product concentration strategy be employed?
Choices a and b
Which marketing strategy focuses on a single market segment but adds additional product lines?
Which marketing strategy involves retaining focus on a single product line but marketing it to new unknown markets?
Which marketing strategy involves targeting separate product lines for separate segments?
Which marketing strategy will offer all product lines in all markets?
Value-based planning combines marketing planning ideas and financial planning techniques to assess how much a division or SBU contributes to:
the accomplishment of corporate goals.
realizing important societal needs.
essential fiscal survival.
the price of a company’s stock (or shareholder wealth).
In the 1990s, the implementation phase of the strategic marketing process has emerged as the key factor to:
loss of employee loyalty.
A person within a firm who is able and willing to cut red tape and move a product or program forward is called a:
The strategic marketing process involves three phases: planning, implementation, and:
Three commonly used methods of controlling marketing programs are:
sales analysis, marginal analysis, and cost analysis.
sales analysis, profitability analysis, and marketing audits.
sales analysis, profitability analysis, and marketing control boards.
sales audits, cost audits, and marketing audits.
The purpose of sales analysis is to:
spotlight the behavior of controllable costs and indicate the contribution to profit of a specific marketing factor.
trace sales revenues to their sources such as specific products, sales territories, or customers.
allocate resources that balance incremental returns of an action against incremental costs.
use the firm’s sales records to compare actual results with sales goals and identify areas of strength and weakness.
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