Strategic Marketing Process MCQs

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The relationship between the expense of marketing effort and the marketing results obtained is called:






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The "S" shape of a sales response function is due to:






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Share points are:






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Which of the following is NOT a step in the planning phase of the strategic marketing process?






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Long-range marketing plans:






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Documents that deal with the marketing goals and strategies for a product, product line, or entire firm for a single year are called:






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A generic business strategy is intended for which type of firm?






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Based on relative competitive scope (broad target to narrow target) and source of competitive advantage (lower cost to differentiation), Porterâ€...






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What purpose does a market-product grid serve?






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At which stage of the product life cycle would a market-product concentration strategy be employed?






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Which marketing strategy focuses on a single market segment but adds additional product lines?






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Which marketing strategy involves retaining focus on a single product line but marketing it to new unknown markets?






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Which marketing strategy involves targeting separate product lines for separate segments?






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Which marketing strategy will offer all product lines in all markets?






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Value-based planning combines marketing planning ideas and financial planning techniques to assess how much a division or SBU contributes to:






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In the 1990s, the implementation phase of the strategic marketing process has emerged as the key factor to:






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A person within a firm who is able and willing to cut red tape and move a product or program forward is called a:






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The strategic marketing process involves three phases: planning, implementation, and:






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Three commonly used methods of controlling marketing programs are:






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The purpose of sales analysis is to: