Strategic Marketing Process MCQs

?

The relationship between the expense of marketing effort and the marketing results obtained is called:






?

The "S" shape of a sales response function is due to:






?

Share points are:






?

Which of the following is NOT a step in the planning phase of the strategic marketing process?






?

Long-range marketing plans:






?

Documents that deal with the marketing goals and strategies for a product, product line, or entire firm for a single year are called:






?

A generic business strategy is intended for which type of firm?






?

Based on relative competitive scope (broad target to narrow target) and source of competitive advantage (lower cost to differentiation), Porterâ€â„...






?

What purpose does a market-product grid serve?






?

At which stage of the product life cycle would a market-product concentration strategy be employed?






?

Which marketing strategy focuses on a single market segment but adds additional product lines?






?

Which marketing strategy involves retaining focus on a single product line but marketing it to new unknown markets?






?

Which marketing strategy involves targeting separate product lines for separate segments?






?

Which marketing strategy will offer all product lines in all markets?






?

Value-based planning combines marketing planning ideas and financial planning techniques to assess how much a division or SBU contributes to:






?

In the 1990s, the implementation phase of the strategic marketing process has emerged as the key factor to:






?

A person within a firm who is able and willing to cut red tape and move a product or program forward is called a:






?

The strategic marketing process involves three phases: planning, implementation, and:






?

Three commonly used methods of controlling marketing programs are:






?

The purpose of sales analysis is to: