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Managing Products and Brands
?
A good brand name that gives added value to the product is called:
brand equity
licensing
brand personality
generic branding
Show Result
Correct
- Your answer is correct.
Wrong
- Your answer is wrong.
Detailed Answer
Correct answer: (A)
brand equity
Related MCQs
?
The product life cycle describes the stages a new product goes through in the ________:
?
During the introduction stage of the PLC sales grow slowly, and:
?
The marketing objective for the maturity stage of the PLC is to:
?
The stage of the PLC whose competitors appears is:
?
The stage when the cost of gaining new buyers increases:
?
When a company retains the product but reduces marketing support costs it is in what stage of the PLC?
?
A company will follow one of two strategies to handle a declining product: deletion or:
?
How much does it take to go through a PLC?
?
How much does it take to go through a PLC?
?
A product life cycle that rises and falls several times is an indication of what product type?
