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Strategic Marketing Process
?
A person within a firm who is able and willing to cut red tape and move a product or program forward is called a:
channel captain.
marketing mediator.
program director.
product champion.
Show Result
Correct
- Your answer is correct.
Wrong
- Your answer is wrong.
Detailed Answer
Correct answer: (D)
product champion.
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The relationship between the expense of marketing effort and the marketing results obtained is called:
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