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Integrated Marketing Communications and Direct Marketing
?
A short-term inducement of value offered to arouse interest in buying a good or service is called:
promotion.
publicity.
advertising.
sales promotion.
Show Result
Correct
- Your answer is correct.
Wrong
- Your answer is wrong.
Detailed Answer
Correct answer: (D)
sales promotion.
Related MCQs
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The process of conveying a message to others that requires six central elements - a source, a message, channel of communication, a receiver, and the p...
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One of the communication elements, the source, refers to:
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Encoding refers to:
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Decoding is the process of:
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Communication problems which are the result of misinterpretation can be attributed to:
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The communication flow from receiver back to sender which indicates whether the message was decoded and understood as intended is called:
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Extraneous factors that can work against effective communication by distorting a message or the feedback received are called:
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Which promotional mix alternative has the advantage of allowing the seller to see or hear the potential buyer’s reaction to the message?
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When representatives for the Encyclopedia Britannica visit homeowners to discuss purchase of sets of books, they are engaging in a form of communicati...
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An advantage of publicity is:
