A strategic business unit (SBU) has a high relative market share (RMS) and a low market
growth rate (MGR). According to the growth-share matrix for competitive analysis created
by the Boston Consulting Group, such an SBU is considered a

Answer (C) is correct.
The annual MGR reflects the maturity and attractiveness of the market
and the relative need for cash to finance expansion. The RMS reflects an
SBU’s competitive position in the market segment. A high RMS signifies
that the SBU has a strong competitive position. Cash cows have high
RMS and low MGR. They are strong competitors and cash generators in
low-growth markets.