An outside consultant has been hired by a manufacturing firm to evaluate each of the firm’s major products, beginning with the design of the products and continuing through the manufacture, warehousing, distribution, sale, and service. The consultant has also been requested to compare the manufacturer’s major products with firms that are manufacturing and marketing the same or similar products. The consultant is to identify where customer value can be increased; identity where costs can be reduced; and provide a better understanding of the linkages with customers, suppliers, and other firms in the industry. The type of analysis that the consultant most likely has been asked to perform for the manufacturing firm is called a