According to Metcalfe's Law the cost of a network expands linearly with increases in network size, but the value of a network increases exponentially.
True
False
True
The Web is an interactive medium that allows for audience participation.
True
False
True
Pull technology uses narrowcasting capability of the Internet to eliminate the need to type URLs or search for information.
True
False
False
Industry analyst reports predict a negative future for e-mail marketing.
True
False
False
The Internet is an appropriate medium for communicating with stakeholder groups.
True
False
True
The click-through rate is an accurate metric that is not susceptible to manipulation. As a result there is no real need for ad networks police hit inflation problems.
True
False
False
The problem of "digital have-nots" is one reason why companies that advertise online should advertise offline as well.
True
False
True
Some sites actually sell non-aggregated personal information of their users, but this does not present any privacy concerns.
True
False
False
Many companies are realizing that they can build customer trust by having an ethical privacy policy and disclosing the policy.
True
False
True
A major stumbling block for e-mail marketing is spamming.
True
False
True
Hypermedia:
An extension of coding text that includes audio, video, and graphical elements.
Interactive media:
The combining of text, sound, graphics, video, and interactivity.
Many-to-many medium:
The Web as the medium for the direct interaction between consumers and marketers, as well as among consumers.
Multimedia:
The combining of text, sound, graphics, and video.
One-to-many medium:
The publishing/broadcasting paradigm of mass media.
Pull medium:
A communications program aimed primarily at end users.
Push medium:
A communications program aimed primarily at intermediaries.
Value exchange:
The concept whereby consumers give personal information to a marketer in exchange for something valuable from the marketer.
