Jack-O-Lantern, Inc., is trying to decide which competitive strategy it should try to
implement. Since the company has recently started producing Halloween products and selling them
in its Halloween stores a few months prior, it is trying to focus on low costs. Jack-O-Lantern believes
that this will give it a competitive advantage since much of the competition across the nation is
selling more expensive Halloween products. Which competitive strategy should Jack-OLantern
most likely try to implement?