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Marketing and Corporate Strategies
?
Kodak wasted $100 million launching its APS camera in 1997 because they could not stock store shelves and could not:
process film at enough locations during the launch
create enough product to sell
communicate effectively
get price down to needed levels
Show Result
Correct
- Your answer is correct.
Wrong
- Your answer is wrong.
Detailed Answer
Correct answer: (A)
process film at enough locations during the launch
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