Customer Relationships and Value Paper 2

1

The four P’s of the marketing mix are:






2

Environmental factors can considered by some to be uncontrollable factors and can serve as:






3

Research indicates businesses can’t succeed by:






4

The hallmark of developing and maintaining effective customer relations is called:






5

Bringing sellers and buyers more closely together by shortening the channel of distribution is called:






6

The Sales Era resulted from:






7

The moral principles and values that govern actions and decisions are called:






8

The people who use goods and services are called what?






9

In our free-enterprise society there are specific groups that benefit from effective marketing: consumers who buy, organizations that sell and _______.






10

The benefit or customer value received by users of a product is an indication that marketing creates ________:






Result

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