Correct answer: (C) fad
Correct answer: (B) diffusion of innovation
Correct answer: (C) brand manager
Correct answer: (D) bolster sales
Correct answer: (A) repositioning a product
Correct answer: (D) downsizing
Correct answer: (D) branding products
Correct answer: (B) Campbell Soup Company
Correct answer: (B) Consumer and Corporate Affairs Canada
Correct answer: (A) brand equity
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