Managing Products and Brands Paper 2

1

A PLC curve that rises rapidly then falls quickly is indication of a:






2

The concept that explains how a product spreads through the population is called the:






3

Product managers are sometimes called _______:






4

Repositioning the product or product line is an attempt by the company to:






5

Changing the value offered up or down is an example of:






6

When companies reduce the content of packages without changing package size and then maintain or even increase price they are engaging in:






7

An organization using a name, phrase, design, symbols, or combination of these to identify its products is:






8

Which of the following is a trade name?






9

Trademarks, brand names, or trade names are registered with:






10

A good brand name that gives added value to the product is called:






Result

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