Market Segmentation Targeting and Positioning Paper 2

Demographic characteristics include income, education and:

Airlines have developed frequent flyers programs to encourage passengers to use the same airline repeatedly - a technique sometimes called:

The usage rate is sometimes referred to in terms of the:

North American organizational markets use fewer customer characteristics to segment their markets. The two major ones are:

Selecting business target markets mean using criteria such as (1) cost of reaching the segment, (2) competition position:

Wendy’s segmentation strategy changed from a "shotgun" approval to a:

In the 1980’s, Apple Computers’ segmentation approach was referred to as:

In the beginning, Apple was less focused on its market and more focused on:

Two important aspects of cross tabulations are deciding which of two variables to:

The perceptual map is a means of displaying or graphing in two dimensions the location of products or brands in the minds of: