Marketing Management Paper 1

Marketing is best defined as:

The expansion of the definition of marketing to include nonbusiness activities adds which one of these examples to the field of marketing?

Tom goes to a vending machine, deposits 50 pence, and receives a Cola. Which one of the following aspects of the definition of marketing is focused on here?

The marketing environment is BEST described as being:

A physical, concrete product you can touch is:

Chimney Sweeps employs people to clean fireplaces and chimneys in homes and apartments. The firm is primarily the marketer of:

Which one of the following statements by a company chairman best reflects the marketing concept?

The marketing concept is a way of thinking or a management philosophy that affects:

If VonAir, a hairdryer manufacturer, is focusing on customer satisfaction, it will find that what consumers really want is:

The XKL company wants to adopt the marketing concept. To be consistent with this move, it should adopt which of the following philosophies?