Marketing Management Paper 102

1

Newsletters, catalogues, and invitations to organization-sponsored events are most closely associated with the marketing mix activity of---






2

Assume you are in charge of the politically-mandated process of converting the economy of a developing African nation from state-controlled to market-driven business ventures. Your ability to control–––––– will most likely determine the future success of the country and its government.






3

Early adopters of which opinion leaders are largely comprised of and tend to be ______________






4

The strategic marketing planning process begins with ______________






5

Market expansion is usually achieved by:






6

A marketing philosophy summarized by the phrase "a good product will sell itself" is characteristic of the ______________ period.






7

Diversification is best described as which of the following?






8

Today’s marketers need ______________






9

An imbalance between a consumer’s actual and desired state in which recognition that a gap or problem needs resolving is called ______________






10

When producers, wholesalers, and retailers act as a unified system, they comprise a ______________






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