Newsletters, catalogues, and invitations to organization-sponsored events are most closely associated with the marketing mix activity of---
Detailed Answer
Correct answer: (D)
Promotion
2
Assume you are in charge of the politically-mandated process of converting the economy of a developing African nation from state-controlled to market-driven business ventures. Your ability to control–––––– will most likely determine the future success of the country and its government.
Detailed Answer
Correct answer: (B)
Marketing
3
Early adopters of which opinion leaders are largely comprised of and tend to be ______________
Detailed Answer
Correct answer: (B)
More likely to buy new products before their friends do and voice their opinions about them
4
The strategic marketing planning process begins with ______________
Detailed Answer
Correct answer: (A)
The writing of the mission statement
5
Market expansion is usually achieved by:
Detailed Answer
Correct answer: (D)
All of the above are suitable tactics
6
A marketing philosophy summarized by the phrase "a good product will sell itself" is characteristic of the ______________ period.
Detailed Answer
Correct answer: (A)
Production
7
Diversification is best described as which of the following?
Detailed Answer
Correct answer: (C)
New products for new markets
8
Today’s marketers need ______________
Detailed Answer
Correct answer: (B)
Both creativity and critical thinking skills
9
An imbalance between a consumer’s actual and desired state in which recognition that a gap or problem needs resolving is called ______________
Detailed Answer
Correct answer: (A)
Motive development
10
When producers, wholesalers, and retailers act as a unified system, they comprise a ______________