Marketing Management Paper 103

Which of the following is a strategic marketing planning tool?

Diversification is best described as which of the following?

The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called ______________

______________ is a strategy of using a successful brand name to launch a new or modified product in a new category.

The stage is the product life cycle that focuses on expanding market and creating product awareness and trial is the:

______________ is a critical success factors of products at project level which is indicated by a differentiated product with unique customer benefits.

Which of the following represents the correct sequence of tasks for building a brand (from left to right)?

Company A fixes its marketing communication budget by observing the budget set by Company B. This is an example of establishing budget by:

Marketing channel that involves no intermediaries to made their products available to final buyers is classified as

Typically profit is negative in which stage of the product life cycle?