Marketing Management Paper 115

1

______________ is a process of transforming information and experience into knowledge.






2

The four Ps are characterized as being ______________.






3

The marketing outcomes of a product is known as ______________.






4

The process of adding a higher priced prestigious, product to the existing line of lower priced products is known as ______________.






5

The process of moving the raw materials from the place of the suppliers to the place of the producers is known as ______________.






6

The flow of goods from production to consumption is known as ______________.






7

_____________ is the results of artificial scarcity of products created by a firm.






8

_____________ can be achieved only when all personal within the organization understand the importance of the customer.





9

Selecting the segments of a population of customers to serve is called ______________.






10

______________ is the act of designing the company’s offering and image to occupy a distinctive place in the target market’s mind.






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