Marketing Management Paper 118

1

When the advertisement is to create an image or reputation of the firm, it is called ______________ advertising.





2

Department stores generally serves ______________ class.






3

During the ______________ stage of PLC the sales grow at diminishing rates and project starts declining.






4

A firm identifies the target market, needs and wants of customers through






5

______________ is the process of identifying specific market segments.






6

______________ can be produced and marketed as a product.






7

A banking product is an example for ______________.






8

The literary meaning of the term product is ______________.






9

A united distribution channel is known as ______________.






10

Inside sale is known as ______________.






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