Marketing Management Paper 126

Any paid form of non –personal presentation of ideas, goods, or services by an identified sponsor is known as ______________

______________- means placement of company product or products in the minds of target consumers relative to the competitive products.

For rural marketing ______________ pricing is more suitable.

Moderate quality products are preferred by ______________ consumers.

Price points of Re1, Rs 2,3,4 etc are used for FMCG brands is known as ______________ pricing

______________ refers to the way a service provider and his employees anticipate what the customers want and provide them before they ask for service make them delighted and surprised.

______________ is concerned with finding ways to reduce the demand temporarily or permanently.

______________ is also known as buzz marketing.

______________ is the marketing of products that are regarded to be safe for the environment.

A computer based system that facilitates the transfer of money or the processing of financial transactions between two financial institutions the same day or over night is ______________