Marketing Management Paper 130

1

The process of direct communication between the sales person and a prospect is called






2

______________ is all the written or spoken matter in an advertisement expressed in words or sentences and figures designed to convey the message.






3

A major portion of the rural population consists of ______________ income groups.






4

General rural markets where rural /tribal people gather once or twice a week on a fixed day to exchange/to sell their produce is called ______________






5

Permanent rural market with continuous trading activity is called ______________






6

Rural consumers are ______________






7

Smaller companies tying up with leading companies to distribute through its network is known as ______________ Distribution.






8

Medical treatment with ayurvedic massage is an example of






9

Which of the following is not an element of service marketing mix?






10

Which of the following is against marketing concept ?






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