Marketing Management Paper 136

1

Anything that has the ability to satisfy a consumer need is known as ______________






2

Brands owned and developed by producers are known as






3

Which is not a level of brand loyalty.






4

_____________ goods are purchased without any planning or search effort.






5

Setting price on the basis of the total cost per unit is known as ______________






6

Which of the following is a method of Competition Based Pricing






7

Which of the following is not a method of cost based pricing






8

Where sellers combine several products in the same package is known as ______________






9

Transport system creates ______________ utility.






10

The word channel is derived from the French word,






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