Reading through a copy of Loaded containing advertisements for sweaters from Ralph
Lauren, Levi Strauss jeans and tennis shoes from Adidas, Martin remembers only the shoe
ad, thanks to the recent tear in his Reeboks. Martin has engaged in selective:
Detailed Answer
D
2
A change in an individual behavior prompted by information and experience is
called:
Detailed Answer
A
3
If a market researcher for Pot Noodles studies consumer motives by having subjects
complete bubble cartoons, the researcher is probably employing which motivation research
method?
Detailed Answer
C
4
Attitude refers to
Detailed Answer
D
5
An attitude scale measures the:
Detailed Answer
D
6
The set of actions and activities associated with each position one holds within a group,
organization, or institution constitutes
Detailed Answer
B
7
A culture can be divided into subcultures according to
Detailed Answer
C
8
Shortly after purchasing a product, the post purchase evaluation may result in cognitive
dissonance. Cognitive dissonance is best defined as
Detailed Answer
D
9
Which one of the following buying situations is MOST consistent with routine response
behavior?
Detailed Answer
D
10
Maria is shopping for a designer suit to wear to an important interview. She really wants
to impress her prospective employer. Maria will most likely use which type of consumer
decision making?