Correct answer: (C) learning curve
Correct answer: (A) competitors’ prices and the price of substitutes provide an orientation point
Correct answer: (B) maximize market share
Correct answer: (C) retail shelf space
Correct answer: (D) overcapacity
Correct answer: (A) Exclusive distribution
Correct answer: (C) Both a and b
Correct answer: (B) Growing number
Correct answer: (B) co-branding.
Correct answer: (C) combined brands always offer economies of scale and reduced prices.
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