Marketing Management Paper 149

According to the Brand Asset Valuator model, brand strength consists of:

If Amul IceCream decides to introduce an apricot flavored Ice cream, it will be an example of:

A ______________ is one which belongs to the same product category as that of a main brand but has a different brand name and is aimed at pre-empting competition and covering market completely.

Car manufacturers like Maruti, Honda create several sub brands linked to the main brand like Honda City, Honda Jazz, Honda Brio etc. This is an example of:

The cost of a product is Rs. 90. The company producing it decides that it should get a return on sales of 10%, and hence prices it at Rs. 100. The pricing method followed in this case is:

Select the correct sequence of the first four steps of setting the price (from left to right)?

Company A sells laptops through retailer B and C both of whom sell laptops only through brick and mortar stores. Recently B complained that C is selling laptops in area of C without authorization. This is an example of:

To a producer of goods, a greater number of channel levels means ______________ and greater channel complexity.

In the innovation adoption model, interest and evaluation form a part of the ______________ stage.

All of the following require high advertising budgets except ______________.