Marketing Management Paper 24

1

Suppose marketers at Renault need to determine the effects of an increase in the advertising budget on sales of the Clio. In setting up an experiment, the independent variable would be:






2

Carrying out experiments in a laboratory setting allows for control of independent variables that might influence the outcome of an experiment. A DISADVANTAGE of the laboratory setting is:






3

Which sampling design gives every member of the population an equal chance of appearing in the sample?






4

When a population is divided into distinct groups based on some particular characteristic and a probability sample is taken from each group, this exemplifies:






5

Greg Beck of Quality Market Research tells placement student John to go out and select for personal interview ten men and ten women. Greg is using ----------------- sampling for this phase of the research:






6

The major DISADVANTAGE of a mail survey versus a telephone or personal interview survey is:






7

Leesport plans to get together a small group of department store buyers to talk about their buying patterns and interests. Leesport is planning:






8

Which one of the following is a dichotomous question?






9

If marketing research shows that an aggregate of people do not desire a particular product, the people in that aggregate:






10

Which one of the following is an example of a customer in an organisational market?






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