Suppose marketers at Renault need to determine the effects of an increase in the
advertising budget on sales of the Clio. In setting up an experiment, the independent
variable would be:
Detailed Answer
C
2
Carrying out experiments in a laboratory setting allows for control of independent
variables that might influence the outcome of an experiment. A DISADVANTAGE of the
laboratory setting is:
Detailed Answer
B
3
Which sampling design gives every member of the population an equal chance of
appearing in the sample?
Detailed Answer
B
4
When a population is divided into distinct groups based on some particular
characteristic and a probability sample is taken from each group, this exemplifies:
Detailed Answer
C
5
Greg Beck of Quality Market Research tells placement student John to go out and
select for personal interview ten men and ten women. Greg is using ----------------- sampling
for this phase of the research:
Detailed Answer
C
6
The major DISADVANTAGE of a mail survey versus a telephone or personal interview
survey is:
Detailed Answer
B
7
Leesport plans to get together a small group of department store buyers to talk about
their buying patterns and interests. Leesport is planning:
Detailed Answer
D
8
Which one of the following is a dichotomous question?
Detailed Answer
D
9
If marketing research shows that an aggregate of people do not desire a particular
product, the people in that aggregate:
Detailed Answer
D
10
Which one of the following is an example of a customer in an organisational market?