The two approaches to identifying a target market are the:
Detailed Answer
D
2
Ford knows that some people want sports cars, others want vans, estate cars, or economy
cars. In this case Ford has found its markets to be:
Detailed Answer
A
3
If marketers at Tate & Lyle considered that potential customers for sugar have similar
product needs, the company would most likely use a -------------- approach in defining its
target market.
Detailed Answer
A
4
The process of dividing a total market into market groups so that persons within each
group have relatively similar product needs is called:
Detailed Answer
A
5
Which one of the following products is likely to be aimed at a consumer market for
which concentration is a likely targeting strategy:
Detailed Answer
C
6
A primary advantage of the concentration targeting strategy is that:
Detailed Answer
D
7
If Jaguar cars focused all of its marketing efforts on professionals with over £75,000
gross earnings, it would be using a ----------------- targeting strategy.
Detailed Answer
D
8
British Steel provides steel to various manufacturers in Britain. British Steel would
most likely segment markets based on which one of the following variables:
Detailed Answer
C
9
Gillette was the first marketer of disposable razors to offer a product specifically
designed for women. This is an example of segmentation using ----------- variables:
Detailed Answer
A
10
Which one of the following products is LEAST likely to be segmented according to
stages in the family life cycle?