Marketing Management Paper 25

1

The two approaches to identifying a target market are the:






2

Ford knows that some people want sports cars, others want vans, estate cars, or economy cars. In this case Ford has found its markets to be:






3

If marketers at Tate & Lyle considered that potential customers for sugar have similar product needs, the company would most likely use a -------------- approach in defining its target market.






4

The process of dividing a total market into market groups so that persons within each group have relatively similar product needs is called:






5

Which one of the following products is likely to be aimed at a consumer market for which concentration is a likely targeting strategy:






6

A primary advantage of the concentration targeting strategy is that:





7

If Jaguar cars focused all of its marketing efforts on professionals with over £75,000 gross earnings, it would be using a ----------------- targeting strategy.






8

British Steel provides steel to various manufacturers in Britain. British Steel would most likely segment markets based on which one of the following variables:






9

Gillette was the first marketer of disposable razors to offer a product specifically designed for women. This is an example of segmentation using ----------- variables:






10

Which one of the following products is LEAST likely to be segmented according to stages in the family life cycle?






Result

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