Marketing Management Paper 51

It is estimated that within the UK 27 wholesale companies and buying groups account for ---- of the grocery wholesale market.

Of the following functions, which set is MOST likely to be passed on to wholesalers by producers?

By buying in large quantities and delivering to customers in smaller lots, a wholesaler may perform all of the following physical distribution activities except

Which of the following is NOT a factor used to classify wholesalers?

Sally McRae is to establish her own fashion wholesaling firm. Because of the risks involved in the rapid obsolescence of high-fashion items, she does not want to establish an organization in which she has title to the garments. She has ruled out which of the following types of wholesale establishments?

Which of the following is a full-service merchant wholesaler?

Based on what he has heard regarding the profitability of such items, Fred Goldstein is considering adding a fresh shellfish case in his grocery store. Fred knows very little about this product or the concerns of shoppers who buy shellfish. He is looking for help in display set-up and merchandising ideas. He should contact which one of the following types of wholesalers?

All of the following are types of limited-service merchant wholesalers except

Cash-and-carry wholesalers are --------------- wholesalers.

Drop shippers