Marketing Management Paper 53

1

You would expect to find Marks and Spencer, Debenhams and Boots in an area known as the ----------- in a town or city.






2

You have returned from a trip where you enjoyed free parking all day, shopped at IKEA and Toys R Us, lunched in a burger bar, and went to a cinema in the afternoon before joining the motorway for the journey home. It is likely your trip was to:






3

After shopping in the same store for nearly two hours, Charlie goes to Burger King for a Whopper, Cynthia goes to the opticians to see if her contacts are ready and the children play in the crèche. They engage in these activities without leaving the store in which the y have been shopping. They are most likely in a






4

A shopper approaches the store manager and says that he has seen a blender on display he wishes to buy. The manager asks him to fill out an order form and someone from customer service would be happy to bring him a blender. The customer is shopping in a






5

Direct marketing and automatic vending are examples of






6

Which one of the following is NOT a form of direct marketing?






7

Alison asks ten of her friends over to her home to learn about exciting new cosmetic products. A salesperson from Angel Products makes a presentation and takes the women orders. This is an example of






8

A firm mails brochures and coupons to potential consumers who can then purchase products by mail or by phone. This illustrates which of the following methods of selling retail products?






9

An arrangement in which a supplier grants a dealer the right to sell products in exchange for some type of consideration is:






10

Which of the following is NOT an advantage of franchising for the franchisee?






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