You would expect to find Marks and Spencer, Debenhams and Boots in an area known
as the ----------- in a town or city.
Detailed Answer
B
2
You have returned from a trip where you enjoyed free parking all day, shopped at IKEA
and Toys R Us, lunched in a burger bar, and went to a cinema in the afternoon before
joining the motorway for the journey home. It is likely your trip was to:
Detailed Answer
D
3
After shopping in the same store for nearly two hours, Charlie goes to Burger King for a
Whopper, Cynthia goes to the opticians to see if her contacts are ready and the children
play in the crèche. They engage in these activities without leaving the store in which the y
have been shopping. They are most likely in a
Detailed Answer
B
4
A shopper approaches the store manager and says that he has seen a blender on
display he wishes to buy. The manager asks him to fill out an order form and someone
from customer service would be happy to bring him a blender. The customer is shopping in a
Detailed Answer
C
5
Direct marketing and automatic vending are examples of
Detailed Answer
C
6
Which one of the following is NOT a form of direct marketing?
Detailed Answer
C
7
Alison asks ten of her friends over to her home to learn about exciting new cosmetic
products. A salesperson from Angel Products makes a presentation and takes the women
orders. This is an example of
Detailed Answer
A
8
A firm mails brochures and coupons to potential consumers who can then purchase
products by mail or by phone. This illustrates which of the following methods of selling
retail products?
Detailed Answer
A
9
An arrangement in which a supplier grants a dealer the right to sell products in
exchange for some type of consideration is:
Detailed Answer
C
10
Which of the following is NOT an advantage of franchising for the franchisee?