Which of the following is the least flexible of the strategic retailing issues?
Detailed Answer
D
2
Location is extremely important to a retailer because:
Detailed Answer
D
3
The strategy of identifying an attractive market segment and serving it in a way that
differentiates the retailer from others in consumers minds is termed:
Detailed Answer
C
4
Tie Rack stores are characterized by a product assortment that is:
Detailed Answer
C
5
The physical elements in a store design that appeal to customers emotions are
collectively termed
Detailed Answer
B
6
The balance of power between retailer and supplier in Britain lies mainly with
Detailed Answer
A
7
When a retailer adds unrelated products and product lines to the existing product mix
this is termed
Detailed Answer
D
8
Price-Rite Carpets is located out-of- town, in a large, low-cost single storey building
with no window displays and takes a minimilist approach to store ambiance and customer
service. The Price-Rite store is an example of a:
Detailed Answer
A
9
A retail establishment that is open twenty-four hours a day
Detailed Answer
B
10
A retailer is an organization that purchases products for the purpose of reselling them to
