Marketing Management Paper 79

1

If Roberts PLC finds that the average total cost of its radar detectors and the marginal cost of its radar detectors are both £85, then:






2

To determine the breakeven point in units, one divides fixed costs by:






3

Marketers are in a better position to establish prices when:






4

When Sharp first introduced its line of reverse notation calculators, it set the price quite high; it has lowered the price as competitors have entered the market. The pricing strategy used by Sharp is called:






5

Which of the following would be used in setting the price of a new product if considerable competition is expected?






6

A product is a price leader when:






7

Which pricing strategy involves a company fixing a low price that high-cost competitors cannot match?






8

When an organisation sets a limited number of prices for selected groups of merchandise, this idea is commonly referred to as






9

For custom-made equipment and commercial construction projects, which pricing method is most likely to be used?






10

A retailer of Real Dry deodorant prices a can at £2.00; it cost the retailer £1.40. What is the, markup as a percentage of the selling price?






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