Charging more for a soft drink in a vending machine than in a supermarket is an
example of:
Detailed Answer
C
2
------ pricing is possible when a firm is able to reduce its manufacturing costs at a
predictable rate through improved methods, materials, skills, and machinery.
Detailed Answer
A
3
If Pepsi sets the price of its six pack to match exactly the price of Coca-Cola, Pepsi is
using a ------ pricing method.
Detailed Answer
D
4
Which of the following pricing methods is used most often by retailers?
Detailed Answer
A
5
In the absence of , pricing remains a flexible and convenient way to adjust
the marketing mix.
Detailed Answer
D
6
A marketer of industrial cleaning equipment is creating a marketing mix to satisfy
potential customers. As a business to business marketer which of the following is LEAST
likely to be included in the company marketing mix?
Detailed Answer
D
7
Compared with distribution for consumer product marketing mixes, the distribution
ingredient in business to business marketing differs in all of the following respects
EXCEPT:
Detailed Answer
D
8
Historically, Knox PLC sold industrial clamps directly to firms using these items in their
production process. Knox Chairman believes that it may be time to start using an
industrial distributor because of the ability of such firms to:
Detailed Answer
A
9
The channel that includes both a manufacturer agent and an industrial distributor
may be appropriate under which of the following circumstances?
Detailed Answer
A
10
Of the following media, which one is used LEAST frequently by business to business
marketers?