Marketing Management Paper 80

1

Charging more for a soft drink in a vending machine than in a supermarket is an example of:






2

------ pricing is possible when a firm is able to reduce its manufacturing costs at a predictable rate through improved methods, materials, skills, and machinery.






3

If Pepsi sets the price of its six pack to match exactly the price of Coca-Cola, Pepsi is using a ------ pricing method.






4

Which of the following pricing methods is used most often by retailers?






5

In the absence of , pricing remains a flexible and convenient way to adjust the marketing mix.






6

A marketer of industrial cleaning equipment is creating a marketing mix to satisfy potential customers. As a business to business marketer which of the following is LEAST likely to be included in the company marketing mix?






7

Compared with distribution for consumer product marketing mixes, the distribution ingredient in business to business marketing differs in all of the following respects EXCEPT:






8

Historically, Knox PLC sold industrial clamps directly to firms using these items in their production process. Knox Chairman believes that it may be time to start using an industrial distributor because of the ability of such firms to:






9

The channel that includes both a manufacturer agent and an industrial distributor may be appropriate under which of the following circumstances?





10

Of the following media, which one is used LEAST frequently by business to business marketers?






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