The three major considerations in assessing opportunities and resources are
environmental scanning, evaluating market opportunities, and
Detailed Answer
C
2
When the right combination of circumstances occurs at the right time to allow an
organization to take action toward a target market, the firm has identified a
Detailed Answer
D
3
Realizing that consumers have begun to seek safer cars, car makers are promoting airbags to capitalize on this ------------- while the strategic window is open.
Detailed Answer
B
4
Market requirements describe the
Detailed Answer
A
5
Corporate strategy planners are concerned with many different issues as they attempt
to match the organization ---------------- with the opportunities and risks in the
environment.
Detailed Answer
D
6
According to the text, marketers may classify their products as all of the following
except
Detailed Answer
B
7
The Boston Consulting Group classifies products that have a dominant market share
but low prospects for growth and that generate more cash than is required to maintain
market share as
Detailed Answer
B
8
Products that have a relatively low market share and low prospects for growth are
considered by the Boston Consulting Group to be
Detailed Answer
A
9
As Don Bush prepares a market attractiveness-business position model for his firm, he
comes to the point of assessing the business position of the firm line of jet skis. Which one
of the following would be an input with regard to business position?
Detailed Answer
B
10
In examining her firm recently completed market attractiveness- business position
model, Jenna Cook finds that the firm sport sunglasses unit is high on both dimensions.
Which one of the following strategies would this placement dictate?
