Marketing Management Paper 9

When a firm products are marketed outside its home market and home production is used to supply these markets, the firm is engaging in

Standardised Nike and Adidas shoes worldwide is an example of

Levi Strauss markets its blue jeans in many countries, developing its marketing strategy as if the world is a single entity. This approach to selling a standardised product in many national markets represents which level of international marketing?

Swiss-based Nestle takes a global approach to marketing its chocolate products, it probably finds that which of the following is MOST easily standardized?

Cultural differences have implications for the development of a marketing mix. Culture includes

Taxes levied by a nation on goods bought outside its borders and brought in are called

Taxes levied on imports into a country are called:

When a glove manufacturer is allowed to sell only a certain number of plastic gloves in a particular country, the firm is facing

The gross domestic product is

Select the TRUE statement.