When a firm products are marketed outside its home market and home production is
used to supply these markets, the firm is engaging in
Detailed Answer
C
2
Standardised Nike and Adidas shoes worldwide is an example of
Detailed Answer
A
3
Levi Strauss markets its blue jeans in many countries, developing its marketing strategy
as if the world is a single entity. This approach to selling a standardised product in many
national markets represents which level of international marketing?
Detailed Answer
D
4
Swiss-based Nestle takes a global approach to marketing its chocolate products, it
probably finds that which of the following is MOST easily standardized?
Detailed Answer
A
5
Cultural differences have implications for the development of a marketing mix. Culture
includes
Detailed Answer
B
6
Taxes levied by a nation on goods bought outside its borders and brought in are called
Detailed Answer
D
7
Taxes levied on imports into a country are called:
Detailed Answer
A
8
When a glove manufacturer is allowed to sell only a certain number of plastic gloves in a
particular country, the firm is facing