Albert notices a new hospital being built as he is making his sales rounds. He returns to
his office to see who will be responsible for this site, as he is allowed to call only on banks in
his territory. Apparently the sales force of which Albert is a member is organized by
Detailed Answer
C
2
The most common reason for marketing strategies turning out differently than expected
is that
Detailed Answer
D
3
The component at the center of marketing implementation that draws the entire
organization together into a single, functioning unit is
Detailed Answer
B
4
The employees of ICI are its
Detailed Answer
D
5
Total quality management is based on three principles:
Detailed Answer
C
6
A waiter in a fine restaurant has the authority to give a complimentary dessert to a
dissatisfied customer when the customer complains about the meal or service. This is an
example of
Detailed Answer
C
7
Empowerment works best when the corporate culture is
Detailed Answer
C
8
Which of the following statements concerning motivating marketing personnel is
FALSE?
Detailed Answer
C
9
The marketing control process consists of
Detailed Answer
B
10
The first step in the marketing control process is to
