In essence, all organizations have two types of strategy:------------ is the strategy that
the organization decides on during the planning phase, and ----------- is the strategy that
actually takes place.
Detailed Answer
B
2
The component of marketing implementation that refers to work processes, procedures,
and the way that information is structured is
Detailed Answer
D
3
-------------------- refers to the co-ordination of internal exchanges between the organization
and its employees to better achieve successful external exchanges between the organization
and its customers.
Detailed Answer
D
4
The managerial actions taken by Sears to make all members of the organization
understand and accept their respective roles in implementing the marketing strategy are
referred to as
Detailed Answer
B
5
If Apple Computers measured and evaluated the quality of its goods, services, and
processes as compared with those of the best-performing companies in the computer
industry, it would be employing
Detailed Answer
A
6
----------- involves giving frontline employees the authority and responsibility to
make marketing decisions without seeking the approval of a supervisor.
Detailed Answer
D
7
Buckman Laboratories regularly conducts an employee attitude survey. The findings
from this study are most useful in which of the following areas?
Detailed Answer
A
8
To facilitate communication, marketing managers should
Detailed Answer
B
9
Marketing managers at London Equipment Company are involved in establishing
marketing performance standards, evaluating performance, and reducing the differences
between actual and desired performance. These marketing managers are engaged in
Detailed Answer
A
10
The final step in the marketing control process is to
