Which of the following employees is responsible for setting the ethical tone for the entire
marketing organization?
Detailed Answer
A
2
-------- are formalized rules and standards that describe what the company expects of its
employees in terms of ethical behavior.
Detailed Answer
C
3
A business that allows a condition or potential problem to go unresolved until the public
learn about it is using the ----- strategy.
Detailed Answer
D
4
Ethics are defined by:
Detailed Answer
C
5
As Wham Burger reviews a proposed commercial indicating that the firm major
competitor uses "less than top-quality beef," Wham Burger director of marketing brings
up the issue of the ethics of the campaign. The firm Chairman correctly states that in the
end it will be ------ that determine[s] what is unethical.
Detailed Answer
D
6
In developing a new herbicide, Atwell Chemicals comes up with two formulations.
Option 1 is more effective in killing weeds but has a questionable impact on ground water.
Option 2 is generally seen as safe but somewhat less effective than its alternative. In
choosing Option 2, the firm stance is consistent with which one of the following moral
philosophies?
Detailed Answer
B
7
Henry hears one of his senior salespeople spreading rumours about the drinking
problems experienced by a competitor sales representative. When they get out to the car,
Henry asks the perpetrator how she would feel if such information was being spread about
her personal life.Henry response is most consistent with which one of the follo wing moral
philosophies?
Detailed Answer
A
8
Sandra, a new salesperson for Brenham Foods calls in an order for twice the amount of
merchandise that Corner Market requested because she knows that it will increase her
sales and will not be noticed by Corner Market. This relates to ------- as an influence in
ethical decision making.
Detailed Answer
A
9
If Tyreco failed to inform consumers that there were design problems with the firm
tyres, it would have been engaged in unethical behaviour relating to which one of the
following marketing issue areas?
Detailed Answer
D
10
Which one of the following activities will NOT help improve the ethical behavior of a
marketing firm?
