Marketing and Corporate Strategies Paper 3

A good, service, or idea consisting of a bundle of tangible and intangible attributes that can satisfy consumers is called a:

An item consumed in one or a few uses is called a:

Products purchased by the ultimate consumer are called:

Consumer goods are classified as convenience, shopping, specialty and:

A consumer good that is usually expensive and is usually found in a very limited number of places, would be a:

Burial insurance would be an example of what type of consumer good:

A major characteristic of industrial good is that their sales are often the result of:

Items that are used in producing other goods and services are the second classification of industrial goods.

According to the Consumer and Corporate Affairs Canada (CCAC), a product can be labelled new for how long?

Only minor changes in behavior constitute what kind of innovation?