Marketing and Corporate Strategies Paper 4

1

Products fail because of both marketing and nonmarketing factors. Which of the following is a nonmarketing factor?






2

Developing a successful new product may sometimes involve luck, but more often it involves having a product that has a significant product differences over competition and:






3

The 1st stage of a new - product strategy development program could be:






4

3M has been very successful in introducing new products. That success has been attributed to their use of:






5

Companies often analyze consumer complaints or problems to discover:






6

The scoring and evaluation stage of the new product process can be done:






7

The last checkpoint before significant capital is invented in a prototype in the new product process is:






8

Often a product is developed and tested then:






9

Test marketing for cars would probably take place in what city?






10

The purpose of this stage is to "position and offer product in the market place" using perceptual maps and regional rollouts.






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