Products fail because of both marketing and nonmarketing factors. Which of the following is a nonmarketing factor?
Detailed Answer
Correct answer: (D)
government restrictions are imposed
2
Developing a successful new product may sometimes involve luck, but more often it involves having a product that has a significant product differences over competition and:
Detailed Answer
Correct answer: (A)
meets a need
3
The 1st stage of a new - product strategy development program could be:
Detailed Answer
Correct answer: (D)
idea generation
4
3M has been very successful in introducing new products. That success has been attributed to their use of:
Detailed Answer
Correct answer: (C)
cross-functional teams
5
Companies often analyze consumer complaints or problems to discover:
Detailed Answer
Correct answer: (D)
6
The scoring and evaluation stage of the new product process can be done:
Detailed Answer
Correct answer: (A)
internally or externally
7
The last checkpoint before significant capital is invented in a prototype in the new product process is:
Detailed Answer
Correct answer: (B)
8
Often a product is developed and tested then:
Detailed Answer
Correct answer: (D)
9
Test marketing for cars would probably take place in what city?
Detailed Answer
Correct answer: (D)
Kitchener
10
The purpose of this stage is to "position and offer product in the market place" using perceptual maps and regional rollouts.